This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration. Make this easier on yourself by looking for event technology that offers email and marketing tool integrations, so you can easily duplicate branding across all touchpoints and track data on marketing performance. pre-built themes and drag-and-drop customization, Impress sponsors, partners, and other key stakeholders, Drive registrations, ticket sales, attendance, and more.

Gift of Life Transplant House hosted their annual fundraiser with An Emerald Affair theme. During the event, you can use social media walls to capture and broadcast user-generated content from your event. Our intuitive platform makes it easy for anybody to create a mobile Guide for any occasion. Logo. Together this creates a powerful campaign for your event so regardless of where your promotions are seen, its easily recognized. Social media is where most people spend their time online. Try your local Rotary Club or Toastmasters. When people think of your event, they will immediately associate it with certain colors, fonts and other design elements, but also with its personality, atmosphere and aesthetics. Seek out event platforms that offer integrated event websites with pre-built themes and drag-and-drop customization capabilities. After you know your audience, you should begin to think about how you want your organization to engage with your audience. Custom Gobo Apparel Design Creating your online identity is as much about promoting it as it is about developing the event itself. But its not just about why you think your event exists. Guidebook powers event apps for thousands of organizations. Read about Hopin product updates that help with audience engagement, data & insights, production quality, hybrid solutions and more.

For example, at IMEX, Hopin offered customizable tote bags event attendees could then use to collect other conference swag they picked up along the way. Make sure your brand elements are cohesive. Or, just access our free design brief template! Its easy to build and publish a guide to your event, school, location, or anything else. Event branding is the process of giving meaning to your event by creating cohesive elements that identify and differentiate your event from others. Handout template According to event experience provider, Freeman, 9 in 10 Marketers agree brand experience delivers more compelling engagement. Flyer Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. A conversion-centric design, like the SXSW registration page below includes well-placed CTAs, a minimalist style, and cleverly contrasted colors and is optimized for every device. (A moment of appreciation for our overworked spam filters.) Dont forget to make sure the name youre going for hasnt already been used or cornered by another organization. Why we love it: Weve loved watching the evolution of their logo design and the overall transformation of the conferences visual expression over the years. Create incredible experiences for your digital audience. Use the key colours defined in your brand palette, but only choose two or three to make a stronger visual impact. Perth Fashion Festival have created an online presence across all of their channels by using visual imagery and clear typeface that is consistent across Twitter and Facebook. Inconsistency is a brand killer it sends out a confused message about who you are as a company and what your event can give your audience. No one wants to wear those sticky generic name tags that fall off half the time. Bring in the color palette, imagery, and banners, from the registration page to make the digital attendee experience come alive. So by creating a brand that promotes who you are, you can gain trust, build loyalty and gain exposure from those who resonate with your message. Hashtags. If you love solving big challenges, let's chat. All of the above? Inbound is one of the top annual marketing conferences out there. What is your one-line elevator pitch? LAST CHANCE! By keeping consistency in your messaging, youre showing that you are reliable and true to your values. Digital signage files The name Nike immediately prompts thoughts of determination, high performance, and motivation all of which goes well beyond athletic clothing. LAST CHANCE! Portfolio projects. It needs to. Their minimalistic aesthetic is visible online and offline with a cohesive branding system of fonts, colors, lines and brand personality. Fill out this form to start a conversation with a Hopin team member about your events and get your questions answered. Date: November 4-7, 2019Location: Lisbon, Portugal. By sharing these stories with the press it may just catapult your event to stardom! Your event website is the core promotional asset for your event. The colors, representing women technologists across a spectrum of race, age, sexual orientation, and ability, form an arrow pointing upward, signaling positive change within the tech industry. Social media creative assets (<3) If your event were a person, what would their personality be? Looking specifically at event branding, it is leveraging your organizations brand to create a unique brand experience in live events. Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. Learn the benefits of hosting your events on Hopin. With over 16 types of attendees interested in their events, they built a universal brand associated that doesnt lean on cultural references. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Today, event branding and experience are more important than ever before. Talking about your journey and how your event was created can provide trust from attendees and they are more likely to buy into your vision, and perhaps buy tickets for your event. This draws attention to the event in a clever but subtle way. Join our community of 10,000+ who receive the best in design and marketing content, biweekly. Drive registrations and engagement at IRL events. Take The Forbes Power Women Summit, which spotlights innovative women driving progress. Let me repeat, brand experience is important. Signage.

Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Learn the latest best practices and stay ahead of industry trends. Flexible Learning. To create strong event branding, think about your organizations brand identity, but with a little something extra. Branding your event helps you to build the right kind of relationship with your audience. Learn about our Certified Agency Program and the benefits of partnering with Hopin! Date: March 13-22, 2020Location: Austin, TX. Encouraging your audience to take pictures at your event and share will really help to build your public brand image. To do that, your audience needs their pain points addressed first.

Aim for simplicity and minimalism in design and keep the message concise. Event marketing involves planning, organizing, and executing across all platforms. Good email design maintains a consistent color scheme, emphasizes event logo and CTA buttons and includes little text. The event website is usually the first touchpoint a potential attendee will have with you, so it has to be memorable but not overwhelming. Why not write a series of blog posts for a trade magazine, build an email newsletter to keep people up to date with your event, or develop a fun infographic that people will want to share? Thats the power of branding. Swag. Building partnerships for events is ultimately about extending your reach. 2022 Hopin Ltd. or its affiliates, all rights reserved. A strong event brand can support your event marketing efforts, excite your audience, and make it easier for you to achieve your goals all while impressing stakeholders along the way. The furniture and decor also play a role in creating an onsite experience. Your event brand can live forever with take-home goodies distributed to event attendees or contest winners.

Before going above and beyond to give your conference that extra pizazz, make sure attendees get what they need a fast, intuitive, smooth experience both online and offline. With award-winning customer service and world-class design, Guidebook is the trusted mobile guide provider. Signage design Request a demo with one of our product experts. Hopins hybrid Illuminate show featured branded check-in kiosks made possible by in-person event technology. Why should your audience care? What is your audience going to get out of attending your event? Live Mentorship. Wall & floor clings Heres a list of tips to help you plan your event, followed by a look at how five of the top marketing and tech conferences in the world use design to elevate their events. The site displayed the events purpose and used dynamic shapes in blue tones to create a calming atmosphere. Trust Superside with your next brand identity design project. Theres lots you can do in your local area that are simple and cost effective ways to help build your event branding. As you develop brand elements such as logo or colors, keep in mind that each element should work well with the other elements both online and live at the event. And never forget the power of your network to help build your reputation!

When youre lost in the midst of planning every minute detail for your event, chances are you could overlook the most important aspect of all building a powerful brand that speaks volumes about who you are. They start with a clear vision and are the result of thorough planning and excellent execution. What giveaways will attendees actually be able to use. Name tags are an important piece in most event branding. It is owned and produced by Consumer Technology Association (CTA) and had over 175K attendees and 1K speakers in 2019. For [insert the target audience], who [insert statement of the target audiences need or opportunity], our [insert the product or service name] is or provides [insert a description of the product or service] that [insert the core benefits of the product or service]. Their online and offline design elements are very much in tune; its like watching all the digital elements (fonts, colors, theme) catch life and transpose into a dazzling experience at the live event.

In his book, Start With Why, author Simon Sinek explains, People dont buy what you do, they buy why you do it.. Brainstorm what your event stands for and how you want it to be perceived. Superside is a revolutionary way for businesses to get good design done at scale. Before you can create your brand elements, its important to first understand who your audience is. Thanks for subscribing! Email design is an essential component that can make or break the success of an email marketing campaign. An annual fundraiser event needs to engage and excite target audiences each year. Lets break some of those pieces down a bit: When creating the website design, keep in mind the colors, fonts, logo and theme they need to be consistent with the brand. Student event and lifestyle company Unidays give away a free subscription to a newspaper at their events and on their website, encouraging students to sign up as a member. You might want to define an adventurous, innovative, serious, or fun tone of voice for your event, depending on your audience, the type of experience youre hosting, and what youre trying to convey. Were talking posters, flyers, banners, the stage, free branded giveaways and everything in between. Its important to ensure brand longevity by making sure your event is held in the minds of the audience for weeks and months afterwards. Dive deep into event guides and save time with our curated templates. How to Take Minutes for a Meeting (and why they're important), Fun Virtual Event Ideas for Team Building (that won't FEEL awkward), Upcoming GuideTalk - Providing Value to Sponsors with Guidebook 6|22. To achieve an event brand, these elements should come together in a cohesive experience across all of the events touchpoints, including the onsite look and feel, as well as event marketing elements and the events digital presence. Protect your events with enterprise-grade security. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. Motion graphics make marketing more engaging. So, when deciding on colors, you should think about how they will be applied in everything from emails to onsite signage.

Want to learn more? Its better to ask and get a no than to never ask at all. This works especially well for events like festivals, as Soundwave demonstrates. When creating a tagline, think about what youre offering to your audience, and why they should come to your event. Hopin's Partner agencies who are experts in Hopin and can help elevate your events! Colors, fonts, and graphics. Before putting pen to paper to brainstorm ideas, decide on the scope of the event and set clear SMART (Specific, Measurable, Achievable, Realistic and Timely) goals. View Evently - Event Organizer Landing Page, View Rhapsody Festival Marketing Materials. It has evolved from a colorful, complex logo trying to contain all three main attractions to a more simplistic logo with a clean typography. TED does this excellently with the tagline Ideas worth spreading. Include an event hashtag so attendees can find, share, and discuss related content. Hopin's 2022 guide to best-in-class hybrid events: what they are, why they're important, and how to ensure they're successful. Who do you know that could help you market your event? Because Nike believes everyone is an athlete, and these events support the brands community members in their pursuit of movement. They'll associate it with what your event stands for, so creating this visual to represent your event is key. You dont have to take a coding course to pull together a beautifully branded event website. Event website. Building a consistent experience for your attendees applies onsite too after all, thats where the magic happens.

Its where all the elements of your event brand your experiences purpose, value proposition, name, logo, tagline, imagery, colors, and typography come together to make your event stand out and help attract registrants. You can use the local notice boards to communicate the event, online community forums, and free local newspapers or letters. Registration and ticketing. Its something tangible that tells the story of the event and has the ability to make a lasting impression long before the actual event date. Why do these gatherings exist? If youre looking for some color palette inspiration, try free tools like Coolors, Colormind, or Adobe Color to help guide your visual brand elements. To do this, pick brand elements that resonate with your audience and speak to your messaging. Event app. Your event branding has to work hard for you. In this guide, well deep dive into event branding and explore everything from what event branding is, through how to create a cohesive brand experience.

However, design plays a vital role too. Even though it is hosted by Hubspot, the conference has a brand identity of its own. Remember that in order to leverage your event, all bases must be covered branding your event needs to integrate both online and offline communications. Branded table throws/linen What comes to mind? Think about incorporating bright imagery and technical language. Finally, once youve put in all that effort to ensure people attend your event, you want to make sure they return! In the Malaga Festival example (bottom right), you can see crowds of people flocking towards the typography. Once on board, a partner could sponsor your event, which could mean more mentions on social media, or more merchandise to sell at your event. Most local radio stations will also have you on as a guest to talk about your event, further increasing your exposure. Direct mail piece 25% discount to our 4 week Intro to UI Design course expires on August 2nd. Here's everything you need to know to make motion a regular part of your marketing mix.

The creative team at Eventfully Angela is here to take your brand and add the oomph! Clutter is a turn-off in event app design.

Guidebook apps, for example, enable a high level of customization to fit your events brand. If you follow these tips, youll be sure to create an event that generates a loyal and consistent fanbase for years to come. Reward loyalty by offering discounts on future events, and consider offering bigger discounts if several event tickets are purchased. Or, if youre organizing a hackathon for early-career developers, youll want to look at colors, imagery, and fonts that speak to an audience of technical gen-Xers. Let's get you answers to your questions. Your attendees have interacted with your event virtually, now its time to bring your brand into real life. By thinking about these kinds of questions you can be sure to create a brand for your event that will connect with your audience by meeting their needs for entertainment or information. There are two common mistakes companies usually make when putting together a conference. Date: July 6-8, 2020Location: Seattle, WA. To bring your brand to life, an easy and cost effective way is to create visual content for the key social media channels Facebook, Twitter, Instagram.

Decor. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. Laneway Festival created a fantastic and unique package to create a buzz around their festival. When creating that all important event content, make sure it doesnt have a shelf life. Through branded design and the incorporation of event details, we created engaging calls to action with each design. A cohesive brand experience pays off. This makes event branding so critical to the growth of your event and your business. Why we love it: They managed to take their brand identity from the online universe and transport it into the real world, with branding elements everywhere throughout the venue. Typography: Experiment with typography, keeping consistency with your brand font. The goal was to create a custom design and brand consistency for this formal event. A strong event narrative starts the moment your audience reads about your conference for the first time and continues long after the closing speaker calls it a wrap. Do that and youre going to fall in a big pile of forgettable and bland. PowerPoint presentation template With so many competing priorities, brand and experience play a big role in attracting attendees and keeping their attention once you have it. If you choose to give out swag at your event, take the opportunity to incorporate your branding into your giveaways to leave a lasting impression. What are the benefits for them? Once youve defined the value of your event, youll be ready to explore how your event brand will deliver on this value proposition and start nailing down foundational branding elements.



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