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It aired on March 11. Hopefully that will continue as we evolve the business into a lifestyle brand focused on clean signature scents. We started to dabble in the direct-to-consumer arena. We didnt hire an agency, which probably saved a lot of money. We launched our Full Body Deodorant Spray, our Whipped Body Wash, and a body oil. The response has been unbelievable. It was a bootstrap side hustle for that first year. Id say, I still smell like White Tea, one of our scents. Take Sarah Moret, for example. I launched Curie with $12,000 of savings and zero marketing budget. She and I recently discussed her journey. A lot of people felt like aluminum-free deodorant didnt work. I downloaded the theme one afternoon and started to build the site using it. We went back and forth on it. I talked to everyone I could find that had been on the show, such as you from your appearance in 2014.

Our designer made some tweaks and aesthetic customizations. The item you've selected was not added to your cart. An accountant and athlete, she formulated an aluminum-free deodorant and then marketed it herself in a live demo, more or less. We had double the sales volume in the six hours after the Shark Tank show than our entire first year. Weve seen the response from our customers.

I started Curie as a personal need. We do this with expert guides, articles, webinars, and podcasts.

We design our site in-house. I dont think our customers think of us as solely a deodorant company anymore.

Ive had Jaime Schmidt of Schmidts Naturals and Moiz Ali of Native Deodorant. I hired a chemist who helped formulate my version of that type of deodorant. I first applied to be on the show in 2020 and was finally accepted this year. They wanted our scents on their whole body. We re-did our website. Bandholz: You were on Shark Tank last month. Allow to dry before dressing. We optimized for conversions and launched the new site five days before Shark Tank aired, which I dont recommend. We didnt have any upsell capabilities, our home page wasnt shoppable, and there were too many clicks in the checkout. If you have a big surge in traffic coming up, give yourself more space. Sarah Moret: I launched the company in late 2018. curie bod spray tea Bandholz: Youre the third deodorant company on this podcast. But it provided a good accounting and finance foundation, important for a founder. 6 oz. We dont have the products to send them. At that point, deodorant was becoming more and more competitive, as you mentioned.

I tried to convince them otherwise.

burn So I made my own. But I scaled up to six figures in revenue based on organic customer acquisition word of mouth, influencers, and press. Im on Twittera lot. What it does: This full-body deodorant spray helps keep you dry, comfortable and smelling fresh. I built the brand for a group of consumers that werent having their needs met. Our repeat purchase rate was high. I couldnt find an aluminum-free deodorant that worked. They want more. And thats what weve done in the last two years for product development. It was a long process. We are an independent publishing company, unaffiliated with any e-commerce platform or provider.

I was one of the only female investors in Los Angeles, so many clean beauty startups were pitching me in 2016, 2017. Fast forward to 2022, and Morets deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods. Download our Browser Extension and get three months of. I love it, too. Confluence Distribution, Inc. Our mission is to help online merchants improve their businesses.

That generated 1,000 raving customers who were a launchpad for us. It took off from there. We have candles. Its one thing to create a product that solves a problem for consumers, but its another to get them to buy it, especially when the seller has no marketing budget. I bought tons of inventory. We have a 5,000-person waitlist now for our deodorant. Im an athlete, a marathoner. It goes on completely clear and is free of baking soda so it's safe for sensitive skin. Subscribe to receive automatic email and app updates to be the first to know when this item becomes available in new stores, sizes or prices. Despite buying the extra inventory, we sold out of our products. Thats how I became interested in this space. I was able to get 80% done myself. The last couple of years has been like a free MBA. Theyre not just buying deodorant. Were about to collaborate with a big scent diffuser company. She told me, I would go on a 15-mile run and then, on Instagram, sniff my armpit. - eBay Money Back Guarantee - opens in a new window or tab, - for PayPal Credit, opens in a new window or tab, Learn more about earning points with eBay Mastercard, - eBay Return policy - opens in a new tab or window, - eBay Money Back Guarantee - opens in a new tab or window. So we started to think long-term about the business as kind of a Bath & Body Works for the next generation. Curie Clean Deodorant in White Tea Stick Retail More Natural 2oz, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. Moret: Yes and no. So were hustling to get back in stock to capture some of that demand from the show. Id say, I still smell like White Tea, one of our scents.. I knew nothing about ecommerce. The transcript is edited for clarity and length. Moret: Our site is Curiebod.com. We'll keep our eyes out for you. registered trademark of If youre a White Tea guy, you wanted to use it not just on your underarms. But as founder, Im like, Oh no, were sold out. I started to think about where I could take the business beyond deodorant to continue the growth and momentum. Moret: Yes. Something went wrong. Ive always been passionate about brands and products. We are also on Instagram and TikTok. Practical Ecommerce is a Our motto is humans in motion. The Kaftan font has a lot of movement to it.

What it is: A deodorant spray with a clean, effective, aluminum-free formula and delicious scent. Copyright 1995-2022 eBay Inc. All Rights Reserved. Ultimately, we decided that our male customers wont be turned off by a font that looks girly. In talking to our customers, I learned they loved our signature scents. Moret: For sure.

I would go on a 15-mile run and then, on Instagram, sniff my armpit. That was in late 2018.

This is my first business. We bought an Archetype theme called Streamline and then customized it. Bandholz: I love the Kaftan font on your new site.

I was ubiquitous on email and social media in that first year. Seller assumes all responsibility for this listing. Moret: Yes, thats new. Bandholz: Selling out of product thats the problem to have. What are we going to do about our subscribers, our retailers? All of our retailers sold out. It was my first time being on national television. The audio of our entire conversation is embedded below. We ended up getting a deal with Mark Cuban and Barbara Corcoran. Then I worked in venture capital for four years as an associate at an early-stage fund. I prepared for Shark Tank like crazy. I was a certified public accountant out of college, did that for two years, and hated it. Ive learned from googling and talking to other founders. Its a competitive market. When you sell out, people congratulate you. Reapply throughout the days needed. Were positioning ourselves as a clean scent provider that makes personal care products and home fragrances. A 'Love for Making' Propels Schmidts Naturals to Worldwide Sales, Native Deodorant Founder on Scaling to $100 Million in 2 Years. Bandholz: How can people support you, reach out? How to use: Spray 1-2 pumps onto clean, dry underarms or your back, chest or legs. But I had loyal customers who loved the brand. We started with one product, our aluminum-free stick deodorant. If youre an Orange Neroli girl, you wanted Orange Neroli everywhere. We worried that it was too girly, however. Copyright 2005 - 2022. Our old site was a basic Shopify theme that I created years ago.



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