Bics aim is to provide consumers with top quality products for their day-to-day lives at the minimum fair price. After moving into sporting goods with a leading brand of sailboards in the late 1980s, the company also strengthened its position in stationery goods by purchasing Wite-Out Products, Inc. in 1992. International Directory of Company Histories. That name soon became outdated, however, as the company embarked on its first diversification. https://www.encyclopedia.com/books/politics-and-business-magazines/bic-corporation, "BIC Corporation Gillette leaders were incensed by the ads and asked the three major television networks not to run the commercials unless BIC could document its claims.

Therefore, that information is unavailable for most Encyclopedia.com content. In the early to mid-1990s, BIC Corporation was also able to revitalize its writing instrument sales by applying the same line extension strategy used for its lighter products (the application of decorative wraps). This strengthened BICs position in the correction products market. Again, a successful advertising campaign was credited with creating strong awareness and demand for the product. "There is no ongoing testing," the statement says, contrary to PETA's claims. widebody pen stic International Directory of Company Histories. Starting To Click; Mainstay Products Help BIC Mark Profit Gains, Barrens, June 23, 1986, p. 52. The leading brand in the over-a-dollar pen market was made by the PaperMate pen company, purchased in 1955 by The Gillette Company. But by the end of 1978, BIC had surpassed Cricket, and in 1984, Gillette acknowledged defeat. Web site: http://www.clorox.com As a result of BIC managements candor, the companys stock began to regain value. International Directory of Company Histories. According to one market analyst, while this was an expensive process, it helped dramatically reduce the number of new claims filed against BIC Corporation. This action set off a fierce price war with Gillette. The case, Griggs v. BIC Corp., was remanded to a lower court that had originally dismissed the case. Bruno Bich, Marcels son, who became president of the U.S. subsidiary in 1982, later told Investor Relations that, With hindsight we should have given out more information and done it faster to avoid the inaccuracies and exaggerations that appeared in the press.. .

Somasundaram, Meera, Bic Stock Surges on Hopes of Higher Offer from Parent, Dow Jones News Service, May 19, 1995, DJ513919207.

The company brought out a correction pen in 1996, using technology gained from its earlier acquisition of Wite-Out. BIC made modifications in the productincluding formula improvements and changing the name of the brand to BIC Wite-Outand was able to increase its market share in the category. "scorching demand for lighters." ballpoint bic Although it stumbled again briefly in September following the airing of the ABC television program 20/20, which featured a story on lighter safety, the stock was back to $31 per share by October. Encyclopedia.com. Chief Competitors: BIC Corporation manufactures and markets writing instruments, razors, and lighters. In light of a subsequent decision by the Pennsylvania court, BIC is expected to re-file its motion for summary judgment. The company reported strong sales of both its Wavelengths and Classic pens. Ingrassia, Lawrence, Gillette Holds Its Edge By Endlessly Searching For a Better Shave, Wall Street Journal, December 10, 1992, p. Al. In the mid-1990s, the Wavelengths line in North America was broadened with new designs and the introduction of a series of Fashion Rollers. bic By 1967 the company was turning out nearly 500 million pens annually, accounting for nearly 60 percent of the U.S. market. Productfron.com earns from qualifying purchases. fox, harriet lane. In another effort to establish a market in the United States, Waterman-BIC distributed its pens for sale in grocery stores and small shops near schools where students congregated, rather than in the department stores that carried more expensive pens. During the time that BIC and Gillette were battling over disposable lighters, the companies were also going head-to-head for a new segment of Gillettes traditional business, disposable shavers. bic stic The inexpensive BIC pens did not catch on as quickly in the United States as they had in Europe, probably because the U.S. market had been flooded with shoddy pens by other companies. (510) 271-7000 When the true financial condition of the company became known, Bich was able to acquire the remaining 40 percent for nothing. . In one of those, however, a jury in Creek County, Oklahoma found BIC responsible for injuries to three children severely burned while playing with a lighter, awarding $22 million in actual and punitive damages. As of 1996, the company did not operate in Europe or Asiamarkets being served by parent company Societe Bic. . The Consumer Product Safety Commission has also adopted a child-resistant standard for disposable lighters that will become effective in July 1994. This site is for informational Socit BIC now owned 86 percent of its U.S. subsidiary. Many of BIC Corporation's writing instruments were tailored for specific age ranges or population categories.

"BIC Corporation During this time BIC attempted a further diversification by launching a line of inexpensive, pocket-sized perfume spritzers in 1989. The machines shape the outside of the pens. purposes only. The company was founded by Marcel Bich, who left his job as production manager for an ink company in 1945 to set up his own business outside of Paris, manufacturing parts for fountain pens and mechanical pencils. Going Bananas Over Bic, Time, December 18, 1972, p. 93. Called BICsusing the phonetic spelling of Bichs namethe pens were of a simple design, nonretractable with clear plastic barrels, and sold for around 19 cents each. The pen was successful in Europe, and in 1958 Bich purchased the Waterman Pen Company, based in Seymour, Connecticut, to gain access to the U.S. market. hershey, pa 17033-0810 phone: (717)534-6799 fax: (717)534-6724 url: http://www.hersheys.com We can't guarantee the completeness or accuracy of presented information. The company's Fashion Rollers included the Bouquet brand, which appealed to young girls, while the Old World brand appealed to businessmen.

At the time BIC controlled about 65 percent of the market for disposable lighters. Incorporated: 1929 as Nineteen Hundred Corpora, founded: 1910 Also that year, BIC introduced a lighter with a child resistant catch, reportedly the result of a seven-year, $21 million development program. Whereas early ballpoint pens were known to clog and leak, Bichs pens proved reliable and achieved immediate success in Europe with annual sales exceeding $5 million by 1955. Encyclopedia.com. The correction fluid subsequently was reintroduced as BIC Wite-Out. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). Writing about network censors in The Best Thing On TV: Commercials, Jonathan Price remarked, They absolutely do not see sex in advertising if its blatant. After making the ink, tungsten carbide pellets are ground into finished balls. In all, 17 quality checks are made during the ball-grinding and point-making process. But let somebody say, Flick my BIC,this is beautifully obsceneeveryone nods their heads and lets that go, because well, we know you cant possibly mean that, that would be obscene.. the companys sales. It is also an industry leader in the production of disposable shavers. The new line was designed to compete with Gillette Company's Blue II Plus. ." Therefore, Gillette spent very little on advertising. In 1992, BIC purchased Wite-Out Products, Inc., the second largest maker of correction fluids for office use in the United States. BIC also slashed the wholesale price of its lighters so they sold at retail for less than one dollar. For example, while in the early 1990s BIC Corporation was said to have lost market share to cheaper (and lower-quality) imported Asian lighters, the company was able to reverse the trend by implementing more effective marketing and introducing value-added, higher-margin product line extensions. After the merger, business did not change substantially at BIC Corporation. The company developed and patented a child-resistant lighter design said to be superior to those of competitors' products. In January 1997, BIC released a line of decorator pens featuring a wraparound PVC shrinkband printed with a universal product code (UPC) that allowed consumers to purchase the pens individually or in packs. (July 28, 2022). From there they are shipped out all over the world. Loctite Corp In 1985, however, the company was forced to stop selling the sailboard in the United States when a U.S. District Court ruled that BIC had infringed on a patent owned by Windsurfing International. The company was a Wall Street favorite. Many product liability suits were filed against BIC Corporation alleging that its lighters caused personal injury. However, in 1985 the company was forced to stop selling the sailboard in the United States when a U.S. District Court ruled that BIC had infringed on a patent owned by Windsurfing International. ballpoint Earthlings, a student environmental group, sponsored a "pen swap" in hopes of encouraging peers to trade in BIC pens (the ink is tested on animals) with those from Pilot, one of the few writing instrument manufacturers that does not do animal testing. Flax, Steven, Why Bic Got Flicked, Forbes, September 27, 1982, p. 38. ." ibotta In December 1995 BIC Corporation ceased trading as a public company on the New York Stock Exchange. (203) 783-2000Fax: (203) 783-2081, Public Subsidiary of Societe BIC, S.A. (63%) Incorporated: 1958 as Waterman-BIC Pen CorporationEmployees: 2,400Sales: $417.4 millionStock Exchanges: New YorkSICs: 3951 Pens and Mechanical Pencils; 3999 Manufacturing Industries, Nec; 3421 Cutlery. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. By the end of 1979 Gillette and BIC each controlled about 50 percent of the market for disposables, which had grown to represent 20 percent of the total market for wet-shave razors. . bic 10pk stic ballpoint 28 Jul. The Consumer Product Safety Commission also adopted a child-resistant standard for disposable lighters that became effective in July 1994. To compete with Gillette, which was solidly entrenched as the market leader, BIC again turned to creative television advertising. By 1967, the company was turning out nearly 500 million pens annually, accounting for nearly 60 percent of the U.S. market. It is available to teachers at no charge on the program's Web site at http://www.qualitycomesinwriting.com. BIC Corporation is the countrys leading manufacturer of disposable ballpoint pens and cigarette lighters.

King C. Gillette had invented the safety razor in 1903, and the company he founded dominated the market for the next 70 years.

inks or correction fluids," as reported in The Tattoo: A student publication of The Bristol Press. By the mid-1990s lighters accounted for 24 percent of Waterman-Bic Pen Corp.: On the Ball with the Ball-point, Nations Business, December 1970, p. 72. In its 1992 annual report, the company said it was vigorously appealing the verdict. The annual report went on to say, The legal expenses of defending product liability claims involving lighters continue to be heavy. During this time BIC attempted a further diversification by launching a line of inexpensive, pocket-sized perfume spritzers in 1989.

stic Then in 1975, BICs parent corporation, the French Societe BIC, S.A., introduced a disposable plastic shaver in Europe. One of BICs most prominent products is its clear plastic ballpoint. BIC Corporation is the countrys leading manufacturer of disposable ballpoint pens and cigarette lighters.

The company reported its highest ever sales and earnings in 1992, and moved its trading from the American Stock Exchange to the New York Stock Exchange. In 1963 Waterman-BIC, which later became BIC Corporation, moved into new facilities in Mil-ford, Connecticut. Also acknowledging that a woman had died in an accident involving one of its lighters, BIC reassured the public that it had discontinued the model that was involved in the accident. The company was renamed the Waterman-BIC Pen Corporation, and its headquarters was moved to Milford, Connecticut. Another significant development in the late 1990s was BICs acquisition of Sheaffer Group in 1997. In 1992 BIC acquired Wite-Out Products Inc. and began selling a complete line of BIC Wite Out correction fluids.

Students went ahead with the pen swap after hearing that Gillette (owned by Bic) and Pilot were both able to use older test data to get around the law requiring testing. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style.

It is also an industry leader in the production of disposable shavers. We are unable to constantly trace each product if it still manufactured in the same location as the year ago. The companys great profitability seemed due to its efficient, low-cost manufacturing. As an Amazon Associate During the trial, design engineers testified that BIC lighters occasionally leaked, and debris could cause the shut-off valve to fail. New products have long been a growth area for BIC Corporation, and the company continued to roll out many new products in the 1990s. BIC Corporation's basic business strategy in the late 1990s was to produce and market low-cost, high-quality stationery products, lighters, and shavers. However, Gillette seriously underestimated the demand for disposable razors. The place of production may have changed since then or new place may have been added. In February 1994, BIC Corporation launched its first-ever line of twin-blade disposable razors, including the BIC Twin Select and Twin Pastel. https://www.encyclopedia.com/books/politics-and-business-magazines/bic-corporation-0, "BIC Corporation headquarters: po box 21488 Cite this article Pick a style below, and copy the text for your bibliography. In 1973, BIC Corporation introduced the BIC Lighter, which became the top-selling lighter in North America. (860) 571-5100 Having weathered fierce competitive battles for three decades, BIC faced perhaps its most serious threat in April 1987 when the New York Times reported that at least three people had died because BIC lighters had malfunctioned.



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