at 12:00 AM, Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field, such as engineering, user experience (UX) and user interface (UI), marketing, or sales, Tech-intensive services organizations, such as banking/fintech, IT products, and consultancies, Technology organizations, including electronics/hardware and e-commerce, Product-based organizations, including retail and fast-moving consumer goods, Health care, advertising, media, education, and agriculture, Master the end-to-end process of discovering, designing, developing, delivering, and managing products, Learn the strategic thinking and tactical implementation skills needed to become a professional product manager, Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics), Hone your communication, negotiation, and influence skills to manage people and relationships effectively, Apply frameworks and tools to develop a start-to-finish, Define the characteristics of a product strategy, Differentiate among the applications of product strategies across industries, Create a Vision, Values, Methods, Obstacles, and Measures (V2MOM) for an organization, business, or product, Determine the skills required to be a successful product manager, Articulate the nature and source of customer insights, Utilize customer insight tools to transform insights into action, Conduct customer research for a specific product, Analyze product opportunities using the JTBD framework, Define the key points of finding product opportunities, Utilize the R-W-W framework to assess product opportunities, Create a discovery hypothesis and an MVP experiment, Identify key points of the discovery hypothesis framework, Determine the functions and characteristics of a product requirements document Research in gender equity has shown that gender-diverse organizations achieve better outcomes overall. Mohanbir Sawhney Gain a basic understanding of Python and how its being used across industries and job functions. This program will equip you to think like the CEO of your product or service, all in a flexible, online format. Will completion of this program guarantee me a job or promotion in product management? Discover how a company might grow product sales Learn what a product manager (PM) does, and how the role varies across industries, company size and format (B2B and B2C). What are the requirements for accessing the program? Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. Could a learner choose to opt out of some topics? Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. January 10 Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. at 12:00 AM. Learn why its critical to have a product strategy, and how it may vary in different types of organizations. at 12:00 AM, Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing or sales, Tech companies (software, hardware, electronics, networking, e-commerce), Industrial products companies (consumer durables, medical equipment & devices, automotive, construction, agriculture), Tech-intensive services firms (banking/fintech, law firms, IT services, consultancies), Master the end-to-end process of discovering, designing, developing, delivering and managing products, Learn the strategic thinking and tactical implementation skills needed to become a professional product manager, Gain certifications in product management tools and methodologies including project management, A/B testing (Optimizely), wireframing (Balsamiq), roadmapping (Trello), and analytics (Google Analytics), Hone your communication, negotiation and influence skills to effectively manage people and relationships, Apply frameworks and tools to develop a start-to-finish product marketing plan for a product, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience), Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. Learn about the nature, sources, and tools of customer insights (e.g. Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.

at 12:00 AM, December 15 - Senior Product Manager, Expanse; Digital Product Educator; former Product Coach, Electronic Arts, Tami Reiss Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales. His #1 approach for getting user feedback: Can we just ask them? Steven lives in New York and travels voraciously. All live sessions are recorded for later viewing. You can contact us at kellogg@emeritus.org or schedule a call with an advisor. Does the program offer community engagement for learners? Module 2 Analyzing Product Opportunities. August 2 Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and messaging and product launch planning. With Kellogg Executive Education, you learn by doing. The Professional Certificate in Professional Certificate in Product Management - For Women program was designed to help you become a successful product manager, bringing your authentic self, unique perspective, and diverse background to a rewarding product management careerand to help return gender parity to this rapidly growing field. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Module 19: Product Management for Services Companies. *This is a sample of our Program Leaders, that may change for upcoming cohorts. - Founder, Just Not Sorry; Digital Product Educator; former SVP of Product Strategy, ProduxLabs, Tamara Sanderson Module 18: Managing Stakeholder Relationships. Learn to define the elements of the whole offer and how to design and manage partnerships effectively, Module 8 Managing Product Evolution and Growth. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. ); and move from insights to action. How much time is allocated to complete assignments? #1 in marketing by U.S. News & World Report. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Module 16: AI and ML for Product Managers. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Steven Benario Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Learn the skills that will deliver the most commercial impact for employers. Learn how to manage different relationships as a product manager. Link business strategy to product development, product roadmaps and types of roadmaps, roadmapping tools, and product portfolio management. She has worked with countless companies and organizations to set strong strategies for growth and specializes in B2B SaaS. You can opt for any one of the financing options to cover up to the full cost of the program tuition. Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their product strategy and set up product organizations for scale. Throughout the program's eight weeks, you will have the opportunity to engage in interactive, thoughtful discussions with Kellogg professor and subject matter expert Mohan Sawhney and your peers. This digital certificate can be shared with colleagues and posted on LinkedIn.

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. ), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile. ), principles of Scrum/Agile team structures, Scaled Agile Framework (SAFe 5.0) and transitioning to Agile. Learn about the nature, sources, and tools of What are the requirements for accessing the program? In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. Additionally, this module will cover an overview of popular platforms and tool providers, such as RStudio and KNIME. No. Get an overview of the product launch and Additionally, identify the hidden benefits of impactful written communications, running efficient meetings and dealing with difficult situations. Master the end-to-end process of discovering, designing, developing, delivering, and managing products. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. The number of jobs requiring product management as a skill in the US in 2021, The average annual salary for product managers in the US in 2021, The percentage of product managers that report directly to the board. You will be equipped to think like the CEO of your product or service, all in a flexible, online format. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material.