of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. items in your basket You know how soft and weak your nails look after a bath? hair "It helps hair defend itself from getting waterlogged and weak," Cox explains. Again, AQUIS won me over with its light yet effective detangler. sezzle Get honest reviews on top products & services delivered weekly to your inbox. The latest discoveries worthy of our seal of approval. aquis

AQUIS is the hair brand that believes in self-care for your hair. Learn more, 4 installments of $6.50 with to be used after washing and drying. 5000, ( To stop talking about "good hair days" as if they are happy accidents, and work on building that intrinsic strength. My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. You can purchase syndication rights to this story here. to blame frizz and damage, but in my case it was. Think of it this way "Hair is made of keratin, just like your fingernails," Cox explains. AQUIS, aka the geniuses behind Rapid Dry Hair Turban (more on that here), is rewriting the shower rules with conscious cleansing. @L0@e"lsB| "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of Aquis, a hair-care line focused on strengthening strands against hygral fatigue. Haven't we always been taught that conditioner is the key to healthy, shiny hair? aquis dacy Before I was tasked with testing the new system, my routine was simple: shampoo, condition, towel dry. saloncentric Im usually not a fan because many products feel sticky, smell weird, and dont do enough to detangle. The #hairstrong movement kicked off in full effect with thousands of social media tags and education touchpoints, over 100M media impressions across such leading outlets as Allure, Zoe Report, Byrdie, and more, hundreds of pieces of influential social media content, and dozens and dozens of reviews -- all working in tandem to strategically move the needle to create a massively successful launch. BEAUTYBIO'S GLOPRO MICRONEEDLING REGENERATION TOOL WITH GLOPRO FACE MICROTIP ATTACHMENT HEAD, All Products on Violet Grey are approved by the. AQUIS continues to be a pioneer in haircare and promotes hair confidence for all. *points earned on final checkout price, after any applied discounts. As Cox says, "Unfortunately, that means most of us.". Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. p? 4 installments of $6.50 with Klarna "By removing excess water quickly and gently, it helps hair regain its strength.". Well, yes. At first, the concept may seem a little strange after all, doesn't all hair need to be "repeatedly exposed to water" in order to stay clean? When typing in this field, a list of search results will appear and be automatically updated as you type. Frizz. {2W&GP#O3&.bxOp "$C\k~2YA~5=ZA&CK"BuH&90v836d3e5u|nw2O6G[u!ubWFI+&S#W ]ms@=# UL*A_bVvGl"b;}l at(l|iiZX f,I]I*#6M%12$I Initially, so was I, but its less labor-intensive than it sounds and it speeds up the whole process. Learn more, 4 installments of $6.50 with We operate independently from our advertising sales team. Everything we offer is discovered, tested, and approved by our Committee before it earns a place on THE SHELVES and ultimately, your cosmetic wardrobe. ", You may have noticed the above equation doesn't involve an in-shower conditioner, which Aquis has strategically left that out of the four-step system. If you buy them, we get a small share of the revenue from the sale from our commerce partners. "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. As someone with a thick, curly head of hair, ditching the heavy conditioner in favor of a few spritzes of a leave-in felt almost sacrilegious at first. You bet. "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of, focused on strengthening strands against hygral fatigue. According to Cox, this means you "can cleanse your hair without causing tangles and frizz.". months. ), 4 installments of $6.50 with The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair. According to Cox, this means you "can cleanse your hair without causing tangles and frizz. Earn Infused with amino acids and keratin, these powerhouse ingredients help fortify every strand while botanical extracts smooth and make tresses more manageable. Well, Cox has a different take on how to properly smooth and soften strands. Even though I've tested a lot of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming.

Sure, hygral fatigue isn't always to blame frizz and damage, but in my case it was. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. , designed to be spritzed onto dry hair. Which, as it turns out, is something called "hygral fatigue.". Learn more. My vented brush helped ensure the wash was evenly distributed. But that doesn't mean that exposure is healthy. (OK, , it's an exaggeration, but not by much. We highlight products and services you might find interesting. Sign up to our newsletters and receive the latest exclusive discounts and deals, Rewards members get DOUBLE points on SkinCeuticals. a very fancy way of saying "shampoo." points on this order, Aquis Lisse Luxe Hair Turban - Cloudy Berry (1 piece), Olaplex No. The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." Aquis is diving into another sector of the hair care category. The Restorative Leave-In Conditioner locks in moisture weightlessly, restores hair to its natural pH balance and defends against damage. Use the enter key to expand submenu items. There's a good reason for that though I was searching for a solution without first understanding the underlying problem. Payment will be taken every The Water Defense Pre-Wash, which is a pH-balance restoring spray is formulated with coconut oil and an amino acid complex that protects strands from the inside out before water exposure; The Rebalancing Hair Wash, which cleanses hair without irritating the scalp or weakening tresses further.

Next comes the Rebalancing Hair Wash ($26) a very fancy way of saying "shampoo." Made from proprietary wicking fabric called Aquitex, the turban feels ultra-soft and wraps gently around wet strands. "It wicks water away from the hair faster and with less friction than regular towels," Cox explains of the hair-care innovation. month. Well, yes. I have fully converted to the Prime System, and have yet to even pick up a blow-dryer thanks to consistently smooth, shiny resultsthink post-makeover Mia Thermopolis. Thank you for subscribing to VIOLET GREY. Email us at reviews@businessinsider.com. The system starts working before you even get your hair wet with the. evfr{8=?{E}qvIn+xys s([2Nyej. Finally, I sprayed on the leave-in conditioner. Insider Picks writes about products and services to help you navigate when shopping online. from 8 AM - 9 PM ET. sezzle As an alternative, Aquis created the lightweight moisturizing mist to be used after washing and drying. Instead, the brand offers a Restorative Leave-In Mist ($26), a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down. "It helps hair defend itself from getting waterlogged and weak," Cox explains. The same thing happens with your hair when it gets wet." Hair color stays vibrant longer. Well, Cox has a different take on how to properly smooth and soften strands. My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. 130 "Instead of temporarily changing the way hair looks, we focus on making it intrinsically stronger and healthier. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. While the hair-strengthening part is obviously a big benefit, I've found the turban to be most useful in my routine for a more practical reason it cuts my drying time in half. It can be used at the end of the shower to minimize the time hair is wet; The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage; The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and. Use the tab key or shift plus tab keys to move between the menu items. Simply put, less water and faster drying results in healthier and more beautiful hair. Because it cuts down on drying time, it can even help eliminate the need for a blow dryer, so long as you're okay with a little air-dry time. Using traditional conditioners on wet hair traps the water inside even though it may deliver a positive cosmetic appearance. I panicked when this was explained to me (my showers run really long). The longer hair is damp, the more likely it is to exhibit markers of hygral fatigue like frizz, breakage, split ends, dullness, and tangles, according to the hair care expert. With its iconic hair towels and turbans, AQUIS was the first to create a quick, gentle, more manageable and more effective way to dry hairup to 50% faster, resulting in less frizz and split ends, and more shine. SAN FRANCISCO, Oct. 1, 2018 /PRNewswire/ --AQUIS, the pioneer in fast drying, hair towels and turbans introduces AQUIS Prime: a game-changing clean hair care system that holistically works to support hair's health and natural integrity, unveiling your best and most beautiful hair ever. We welcome your feedback. But I was bathed in relief when I learned AQUIS Prime prevents strands from getting waterlogged with the help of amino acids and balances hairs pH to mitigate water absorption, which in turn reduces tangles and frizz.

"We are moving towards a hair-positive world, and it's time our products catch up," says Founder Britta Cox. The second is a specially-formulated gentle in-shower Rebalancing Hair Wash that gently cleanses hair without irritating the scalp or weakening the hair further, recommended to be used at the end of a shower to minimize time hair is wet. Next came the hair wash, a rinse, and no conditionerat least not yet. According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz. ), Aquis' Hair Turban takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex. Vanity-upgrading solutionsfor better, glowier skin, Foolproof favorites to enhance every feature, Because your face shouldn't be having all the fun, Supplement, sexual health, and self-care support to boost your well-being, DISCOVER EXCLUSIVEAND DISTINCTLY-SCENTEDCREATIONS, VANITY-WORTHY DELIGHTS FOR ANY BEAUTY LOVER. What if we could do more to prevent damage even before it starts, before your hair gets wet? Disclosure: This post is brought to you by the Insider Reviews team.



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