For instance, by including some element of storytelling, your target audience will start to feel more emotionally connected to your brand. 11 Social Selling Examples to Help You Increase Your Reach and Eng A Comprehensive Guide to Live Stream Shopping, 60 Powerful Video Marketing Statistics (+Why You Should Use Video), If you are a US Professional Seller that is registered in the Amazon Brand Registry, an approved US Amazon vendor or an. Join our amazing, energetic and global team. With more than 195 active countries and player interface in 35 languages. Integrate the rest of your marketing and sales technology stack, including Google Analytics, Mailchimp, and Zapier. Get reports on sales, engagement, and more from the dashboard to optimize your streams for success. IKEA has already launched an AR app that lets buyers virtually place products within their homes. If there is a product that catches their attention, all they have to do is click directly in the video (there are many clickable links embedded) and they will be directed to another page where they can find more information about that specific product or buy it online. While video marketing is an old concept, new tools and platforms that help to shape the online marketing trends and drive video consumption get created continuously. NTWRK has made headlines lately for its gains in funding, with a recent $50 million infusion led by Goldman Sachs Asset Management. The merchandise itself also lures users to the platform. Featured products appear underneath the live video in a product carousel. Much of the success of Taobao Live is linked to the influencer craze. Add browsable images of products below an ad to direct traffic to your product pages. Shoppable videos can take personalization to a new level to ensure improved user experience. Studies found that brands that use shoppable videos can boost conversion rates by 30%. Thanks to various new features introduced in 2020, YouTube has now also made videos shoppable.

The goal of any broadcast is to go viral, with one notable live shopping event last year attracting more than 37 million viewers. Beyond the competitive advantages detailed above, a few capabilities are table stakes for anyone looking to dabble in live stream shopping. Taobao is to live stream shopping what Twitch is to live stream gaming. Spin is a shopping-only network that concentrates on impulse buying and product discovery by means of very interactive, lively live streams. Theres also the tactile aspect of examining a product in person. YouTube has also announced Video Action Campaigns, which automatically bring video ads to the YouTube home feed, watch pages, and Google video partners, all within one campaign. You can use it to upload your merchandise and product details to create your own online store. Use branding tools to bring your in-store experience online. Bambuser is a SaaS company that specializes in interactive live video streaming. With the help of a screen-sharing feature, influencers can engage directly with their followers while live-streaming. Similarly to Buywith, NTWRK does not offer a lot of information about their features on their website. All rights reserved. The live online auction format translates to increased participation, real-time interactivity, and higher sales prices. Spin integrates with ecommerce platforms, including Shopify, BigCommerce, WooCommerce, and Wix. 12. Empower your ecom with add-on that's easy to use and proven to convert. Bambuser has 3 subscription plans Lite, Standard, and Enterprise. Shoploop is Googles answer to shoppable video. You only get a share of the revenue from in-video ads, and you always face the threat of demonetization (losing your eligibility to earn off your videos). dead hog hogs Interactive games within the platform create excitement and incentivize spending. Learn how to use interactive video as part of your video marketing strategy to feature your products & sell directly to your viewers! document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Video Monetization & Distribution Platform. Influencers get rewarded with tokens for authentic and honest recommendations. In short, shoppable video platforms enable businesses to generate instant direct sales. There are live-streaming tools, video campaigns with synced product carousels, influencer networks to help sell products, and in-video purchase options. Retailers also use them for shoppers to view in-store products and ask questions to a sales rep, just like they would in real life. Amazon Live is the retail giants QVC-style live-stream shopping platform, featuring video shows from Amazon talent, brands, and influencers. In China, live streaming is estimated to have driven ~$125 billion in sales in 2020.1. Shouldnt you? Start building video into your app or service today with a free Wowza Video account. ", "Using Bambusers tool has opened a new way of communicating with our customers. to sync product details as well as order management and fulfillment. Earlier this year, I named shoppable video as one of the biggest streaming trends for 2021.

Stream videos in full HD quality using the fully-customizable. Deals and special offer pricing reflect in the product carousel for viewers. 7. YouTube introduced shoppable videos to its platform in 2020. Use the app to add featured products, and then use the built-in camera to shoot and produce the live stream. The shopping platform capitalizes on the nostalgia for paper goods like comic books and sports cards, as well as the need for community brought on by the pandemic. Thats because many streaming technologies prioritize either low latency or scalability, and not a combination of the two. The advantage of reaching a higher Amazon Live level is that you can unlock extra placements for your live streams on the home page of Amazon. Instagram The primary locations for live sales include Facebook and Instagram on social media. Unlock the true potential of your videos. Brands that incorporate shoppable videos have experienced a boost in conversions. If you choose to work with influencers, Spin also offers their own Shopper Influencer Network that can create content for you. Beyond that, Ulta offers a host of AR/AI-driven capabilities, personalized video chat from their gift advisors, and robust virtual experiences to rival in-store shopping. Sync products, categories, orders, and payments seamlessly with your Shopify or ecommerce store. We are an independent publishing company, unaffiliated with any e-commerce platform or provider. Most shoppers payment and personal information are already loaded into their account, reducing friction in the buying process. If you want to use this feature, you will need to sync your Google Merchant Center feed with your advertisements. But shoppable videos take these figures to another level. Which Shoppable is the Best for Your Business? 20072022 Wowza Media Systems, LLC. Viewers can follow Shoploop creators and share videos with friends and family. Discover what engages your audience and how to improve their video experience through built-in video analytics. Unique and original content works best on Instagram. Engage with customers in real-time with Live Shopping events. For that reason, Amazon Live already attracts a loyal and established user base, benefits from relationships in place with plenty of brands, and continues to evolve its strategy for the better. The best advice and inspiration to launch and grow your business. And, you also get fewer refunds because people buy the right product the first time, thanks to the immersive shopping experience. 5. From architecting custom applications to solving complex problems, Barry leverages more than 25 years, Innovative Platforms Driving the Live Commerce Trend, Critical Requirements for Live Shoppable Video, Ease of Use and Cross-Platform Integration, Walmart even teamed up with TikTok to host a one-hour live stream shopping event, attracted more viewers to her online shopping channel than the Game of Thrones finale, with more than 700 businesses streaming to their platform on Prime Day last year, NTWRK to tap into a new business model entirely, the need for community brought on by the pandemic, The company has raised $225 million in funding, Ulta Beauty has taken a multi-pronged approach, Via a partnership with Firework announced last week, streaming technology purpose-built for these types of broadcasts, Wowzas Interactive Live Streaming Solutions. But certain aspects of the in-store experience have remained a challenge for retailers to replicate. Videos on Shoploop are no longer than 90 seconds and let you either save the product so that you can purchase it later or let you go directly to the website of the merchant so that you can buy it right there and then. Albertsons is in the very early stages of live stream shopping, but I included the grocer on this list because its changing consumer expectations nonetheless. Increase conversion rates by letting shoppers consult with friends or family using screen-sharing combined with text or video chat. Even so, the platform does take a cut of your revenue, and the money you make on your merch shelf will depend on your deal with the retailer you partner with. Some of its features include an easy eCommerce setup, synced product feed, seamless checkout integration, real-time transactions and inventory updates. As viewers can click on the products that they like, they ultimately have complete control over which products they explore further. NTWRK If there is a product that catches their attention, all they have to do is click directly in the video (there are many clickable links embedded) and they will be directed to another page to buy it. Join 2k+ streaming professionals and get the Wowza blog delivered to your inbox. David Hartshorne is a content writer who loves all things digital marketing and SaaS. Analyze real-time and post-event data to support your marketing strategy. And thanks to COVID-19, the adoption of live commerce is now spreading across the globe. Sync your Google Merchant Center inventory with your campaigns to make the process quick and simple. MikMaks where-to-buy feature provides purchase links from over 200 supported retailers, as well as a Checkout Now option to provide a seamless purchasing experience without ever leaving the social platform. Small businesses need all the help that they can get. Theres also the promise of extended reality (XR) technologies to improve immersion. Several of these apps target younger consumers. Though, this interesting feature of Google Shopping is currently not available to everyone. You can also showcase multiple products within the same video, making it more cost-effective. Use gamification to trigger impulse purchases and foster customer loyalty. With the help of this app, you can create and manage live streams and grow your number of followers on Amazon. Like Taobao, Amazon Live also takes advantage of seasonal shopping events with more than 700 businesses streaming to their platform on Prime Day last year. When people watch the video, they can use clickable elements that pop up on screen to buy the featured products. Onto the final shoppable video platform in our list. Taobao continues to push the envelope with artificial intelligence (AI), augmented reality (AR), and 3D animations. Live stream seamlessly from your mobile phone. YouTube. MikMak is a platform for multichannel marketing that can make digital content shoppable. Upload, organize and distribute your videos all in one place. NTWRK is bringing shopertainment to mobile users with celebrity hosts and publicized events. Interact with your audience in real-time and answer questions about products. Clicktivated Empower your ecom with the #1 site add-on that's easy to use and proven to convert. Learn more about Uscreen and our mission. Users watch videos from creators who show off products such as makeup or hair products. You can check real-time performance data to see which parts of your videos work best. Instagram and Facebook now offer Live Shopping, Google is experiment with Shoploop, and Amazon has built out a multi-channel experience on Amazon Live. On the upside, as Instagram is currently one of the biggest social platforms, you will be able to reach a huge audience of men and women. Interactive shopping fueled by live video has already become a mainstay across Asian markets, particularly in China. Luckily, Wowzas streaming technology offers the flexibility to bring any live streaming use case to life, with our Professional Services team at the ready to accelerate the process. YouTubers can activate the Merchandise Shelf so their viewers can see a carousel of up to 12 products underneath the video theyre watching: It also has shoppable ads, with product images directly under the video to push viewers straight to product pages. Chat with other shoppers during the live stream. As videos are more engaging, your customers will have a good reason to stay on your website. Interested creators should apply via Area 120, the in-house incubator of Google. Have one-to-one live-streaming for personalized experiences with product display, product comparison, add-to-cart, and more. Stay up to date with the latest video business news, strategies, and insights sent straight to your inbox! As a result, the retail tech giant ensures a quick path to purchase and a frictionless user experience. Its a win-win, as it creates a non-intrusive shopping experience for customers and maintains the brands integrity and content. ", Discover why you need a video-first, One-to-One solution in BamTalks' free webinar, Bambuser is the worlds leading Live Video Shopping SaaS provider with best-in-class solutions that offer incredible stats like, World-leading Live Video Shopping Sellwith expertise, storytelling and. In addition, shoppable videos give customers the opportunity to buy products directly during a video. While most of their income comes from their membership platform and apps, they also sell merch to their viewers. HapYak Sadly, their website does not offer a lot of information. It also makes the whole buying process more user-friendly, which also helps to drive conversions. Launching its LIVE Shopping solution in 2019, Livescale is out of the FounderFuel accelerator program, a mentor-driven three-month accelerator that helps early stage tech companies raise seed capital, culminating in Canadas largest Demo Day. While video marketing is an old concept, new tools and platforms that help to shape the online marketing trends and drive video consumption get created continuously. Brick-and-mortar retail may never go the way of the dinosaurs, but nor will it return to its former height. Yeay is mostly aimed at Generation Z. Rare art, collectibles, and limited-edition sneakers make up NTWRKs goods. During a shoppable video, consumers can watch various products. 11. Payment integration within the app enables easy purchasing. But ultimately, you have to choose the platform that is the best fit for your business. Launch your own Mobile & TV Apps, no coding skills required. Display featured products next to or underneath the live video in a product carousel. Integration of live streaming and other immersive technologies into overall strategy. When a potential customer clicks on a product, theyre taken to the product page, where they can add it to their shopping cart. Track your progress towards leveling up your creator level. In fact, with the help of MikMak, brands like Tesco, Walgreens and Macys have improved their media efficiency by as much as 70%. The opportunities for doing so are limitless. Shoppable video is a win-win for both consumers and retailers. Shoploop, a new app from Googles Area 120 research division, introduces consumers to new products in under 90 seconds. Programming ranges from educational content to features on current deals, with exercise and cooking classes thrown in the mix. Yeay really values honesty! Whatnot is notable because it combines a targeted niche collectibles (think Pokmon cards) with the live auction format. Bambuser proudly presents the most innovative and comprehensive Live Shopping solution in the world. Video is increasingly impacting ecommerce. Thanks to the advancements in technology, brands can now use video to create an authentic experience to help their customers with the buying process. As the trailblazer in the industry, its live streaming service has been around since 2016. Experimentation with multiple platforms and channels. Naturally, live streaming lends well to influencer marketing by bringing celebrities closer to their fans. 4.

You can contact Amazons support center for feedback and assistance. This can save you a lot of time as Spin will automatically pay out influencer commissions. If you have something to sell, start your own sales channel and create videos with the in-app tool. Spin Low-latency streaming enables real-time engagement via questions, comments, emojis, and more resulting in an immersive, engaging experience characterized by both urgency and personalization. Showcase products, and have a conversation with customers live. Likewise, Facebook announced plans to bring AR clothing and makeup try-ons to its social properties, letting remote users try before they buy without leaving the house. While video marketing is an old concept, new tools and platforms that help to shape the online marketing trends and drive video consumption get created continuously. Well-known brands like Samsung and Tommy Hilfiger use their flagship product Live Video Shopping to boost engagement and increase ecommerce sales by up to 36%. YouTube has introduced several new features to make videos shoppable. In fact, video is expected to make up more than 80% of all internet traffic in 2022. Customers can buy your products in one click without searching Google, browsing your site, or looking for a link in your bio or the video description. They can broadcast live videos or publish videos that users can shop from while viewing. Integrate with any ecommerce platform, including Shopify, Salesforce, Magento, and WooCommerce. Plus, you can use the insights to engage shoppers with personalized offers. Brands can use it to create interactive product pages that they can then embed in their online videos to lead customers down the sales funnel. Ulta Beauty has taken a multi-pronged approach to live commerce, which lends particularly well to the cosmetic industry. Also, even if you have been approved, you will only be able to tag a maximum of five products in a video. I already know this. 9. So, what will it take for live commerce to stick in the U.S.? Via a partnership with Firework announced last week, Albertsons will be the first U.S. grocer to bring live video into the retail grocery space. On top of our video-on-demand and membership features, we also have all the tools you need to sell products to your viewers. While initially only for businesses, Amazon has democratized live stream hosting with its Live Creator app. Theres something here for all budgets, from free to premium packages and live-streamed to pre-recorded video, so that you can choose the best option for your business. Rather than having to be physically present to purchase a product, we all became accustomed to browsing and buying entirely online. Enjoy a higher level of privacy and security. Influencers can join the Amazon Influencer Program to earn commissions from qualifying product purchases that they feature in their live stream on top of the existing earnings generated via traffic that they refer to their Influencer storefront. You can use a combination of live and recorded shoppable content to create an interactive shopping experience. With the help of video, brands can create a more engaging experience. A live sale is when customers can buy products directly following a showcase of a product during a live video. Bambuser also includes a knowledgebase, FAQs, how-to guides, step-by-step tutorials, and email support to help you navigate the platform. The mobile app capitalizes on shopertainment, a portmanteau that requires no explanation. To complement video ads with browsable product imagery, advertisers can now sync their Google Merchant Center and expand the call-to-action button to featured items and product pages. This, in turn, encourages interaction and a better user experience. Consumers use it for purchase decisions. The retailer is also one of the first brands to partner with Google Shoploop, a short video app designed for simple purchasing. Though, before you will be able to start using their platform, you first need to complete an application form and wait for their approval. Instagram is currently one of the biggest social media platforms, giving you a massive audience to reach. NFTs can even be sold on the platform, enabling NTWRK to tap into a new business model entirely. In short, it is a video shopping platform that offers shoppable shows that feature some of the biggest brand and pop culture icons such as Billie Eilish, Jonah Hill and Blake Griffin. Plus, shoppable video platforms also allow customers to interact with you using a real-time chat option. Integrate with third-party video editing tools for more efficient video uploads. Clicktivated seamlessly connects viewers with individual products, items, and information via live or recorded video. Security & Privacy Policy | Legal | System Status, Barry Owen is Wowzas resident video streaming expert and vice president of solutions engineering. The Alibaba-owned platform is theeighth most visited site in the world. In short, it lets influencers shop with their followers on the site of the brand. Additionally, Ulta hosts live streams on Supergreat, a beauty app that connects its Gen Z userbase with influencers sharing skin routines, application techniques, and product reviews. Ensure your audience closed captions and audio descriptions on top of our ADA-approved UX designs. registered trademark of With the help of this app, you can create and manage live streams and grow your number of followers on Amazon. Even more impressive, on a record-high night early last year, Viya attracted more viewers to her online shopping channel than the Game of Thrones finale. There are several great tools and applications available to make your own shoppable video. Buywith is a platform for online shopping live-stream sessions using a screen-sharing feature. Businesses approved for Instagram Shopping can tag up to five products in a video. Limited edition merchandise creates more urgency to purchase. Confluence Distribution, Inc. Our mission is to help online merchants improve their businesses. But broadcasting at scale while maintaining two-way engagement doesnt come easy. When someone spots a product they want to buy, they can do so without interrupting their viewing experience. Personalize the shopping experience based on each shoppers individual needs, wants, or likes. Amazon Live is the companys live-streaming project to help brands and influencers engage with shoppers in real-time with interactive shoppable video. Let viewers click and shop for individual products directly from your product pages. Lets check out the next shoppable video platform. Announce an upcoming exclusive drop, so people can preview details and set reminders to buy as soon as its available. HapYak offers interactive video software that is used by brands like Best Buy and Avon to create shoppable eCommerce stories. The integration of payment methods like Apple Pay would allow for one-click purchases, and the ability to ask questions before making the purchase would reduce the number of returns. Shopping first went virtual in the 1990s. Selling merch is both a great secondary source of income and a neat way to strengthen the bonds within your community. Real-time bidding fosters the urgency of an in-person auction, prompting immediate action and enhanced community participation. During a shoppable video, consumers can watch various products. According to a 2020 survey, almost 50% of active users use Instagram to shop weekly. Brand streams are eligible to appear automatically on product detail pages and on the Amazon Live home page. In 2020, Retail Technology Innovation Hub voted it as the number 1 retail tech startup to watch. Shop streaming is the merging of e-commerce and livestreaming. Add new product listings on the fly, without stopping your stream. But running an Amazon-produced live stream will usually require spending a minimum of $35k on advertising.



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