Other areas are debt repayment and debt restructuring, collecting outstanding amounts, and the importance of learning how to save money. Salespeople and marketers are desperate for this sort of information, but their jobs often keep them too busy to do their own analysis. Topics such as dealing with an awkward colleague or manager and how to obtain a promotion are also popular because they require a combination of personal and business skills. 2022 REPORTHow has the market and its users changed? After the event, a recording of your webinar becomes a valuable piece of content to share with your audience. The Blue Yeti series is a bestseller and the latest work-from-home flex. Example: Human Resources Today held a webinar to explore the impact of AI in human resources. This topic is especially relevant because the social media landscape is always changing. But you do need to offer value to an audience in the form of compelling content theyll want to consume. So you wanna be a thought leader? Its no secret that webinars are great for driving traffic to your website, generating leads, and conducting live training at scale. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); to bring new customer/partners into the fold. I want to subscribe to Blog to receive news and commercial information about products, services, promotions, special offers, news, and events related to ClickMeeting Sp. If thats the case, youve come to the right place! If you cant think of a reason, here are some popular categories. Sell access to your online courses and training sessions.
If your business isnt on social media, do you really have a business? If youre already using a video conferencing platform that has a webinar add-on, that may be cheaper than signing up for a separate webinar platform. Webinars on architecture can inspire because they are given all over the world by a diversity of people with different perspectives. Example: Office Meet Yoga offers virtual yoga classes geared towards teams working remotely. That's why webinars about entrepreneurship often attract many other entrepreneurs. My data will be processed according to ClickMeetings Privacy Policy. This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. Usually, they give practical tips and insights to create something yourself. Some people have one partner after the other and don't seem to be able to commit, and others never seem to be able to find anyone. There are countless sub-areas in which people can and want to develop themselves.
Every webinar needs goals, but the goals of a customer-facing webinar must be linked to your companies broader marketing goals and sales targets. You may want to include a time limit for participants so you can mute or boot those who cant take a hint. The colors, shapes, and fabrics continue to adapt to new trends or set the trend. you talk about? Because of his Neuro-Semantics background, he also writes about Coaching and mental disorders. People with a feeling for fashion and styling can tell about this passionately and know how to inspire many with their creations. Theres recently been a long-overdue acknowledgment of injustice and inequality. Tailor your advice to your teams unique concerns. You can learn about exposure and how to photograph or film certain concepts or subjects. Consider this: The Super Bowl halftime show is sponsored by Pepsi, but the show itself has nothing to do with their product. Lastly, webinars are a great sales and marketing tool. Create a webinar on this topic and youll get people interested in your event.
Both allow you to save the video of your webinar to share later. (Notice how although this webinar promotes Marketos automation services, it delivers valuable tips you can use even if youre not a customer.). Consider topics that are off-topic but on-brand. If you want to demo products for potential customers, but the nature of said products doesnt allow you to accurately demonstrate them on camera, choose a different topic. The best way to engage attendees during your webinar is to talk with them, not at them. Livestream, by Vimeo, is a professional-level broadcasting platform. In combination with knowledge of yoga, meditation and breathing exercises and applying this knowledge, (chronic) complaints can disappear within a short time. ClickMeeting makes this easy with polls and surveys as well as an in-webinar chat function that includes simultaneous translation. With our industry-leading suite of tools, youll be able to: Brand Your Webinar. Once you become a webinar ninja, consider teaching others how to use webinars too. You can also take a look at your companys analytics dashboards. It only takes a few clicks! Some platforms have audience limits. Why not educate your audience on what branding is and how to do it correctly during your webinar? If you go this route, be sure to include all the sales bells and whistles, like clear call to actions (CTAs). Get inspired by our customers success stories. Subtopics in the field of environment and innovation are the circular economy, the greenhouse effect, deforestation, and tips on how to take better care of the environment yourself. If youve mastered the art of tweeting, gramming, etc. You can then use this profile to tailor your content and marketing message. Its important to note that webinars and webcasts are NOT the same thing, though they are similar.
For example, if youre doing a webinar on sales automation tools, your buyer persona might be a salesperson who worries about spending too much time on data entry. Buyer personas can help you better understand who they are and what they want from the experience. Webinars enable companies and/or individuals to build their brands and build authority in their niches. Your first webinar is probably going to be the hardest. If you have a lot of material, break it up into sections with Q&A rounds or breakout rooms in between. Fortunately, choosing topics for webinars is simple if you follow this three-step process: Start with YOU. Webinars on love and relationships can also be about forgiveness or preventing or resolving conflicts. A good option if youre covering multiple topics. The same features that allow for large video calls let you host panels with up to 100 speakers!
Which web pages have the highest views? It takes a lot of effort to pull off a successful webinar its definitely more work than a blog post or email blast. Not only is this a good way to share the content of your webinar, but its potential SEO gold. Make sure your mic is working, and everything sounds right. What are industry experts delivering keynotes about at industry conferences? Example: Check out AWebers content writing webinar for a great example. Or you might also want to set your own limit to make the webinar more intimate, more exclusive, or to generate demand through scarcity. recently hosted a webinar for freelancers which included breakout rooms for writers, designers, and other groups to discuss specific issues related to their respective crafts. For example. In theory, you could run a webinar all day, like a virtual conference. Many of these webinars are given by therapists or life coaches who specialize in the field of love and relationships. For many people, it is worth a lot to share or experience the influences from other countries and cultures. Sub-areas that are also in high demand are learning how to pitch, give a sales presentation, and make contact with people during gatherings. Think about integrations and how new software might fit into your existing toolkit. Typical webinars are shorter affairs, though. This is the way to go if production value is a priority. What if you want to show your webinar attendees how to do something on the computer? Use online events to turn cold contacts into hot leads. Webinars on social media marketing work great for marketing agencies and consultants, creators of marketing software (especially if said software pertains to social), etc.
What do you want to be seen as an expert on? Example: This Marketo webinar helps attendees learn to automate marketing campaigns. series is a bestseller and the latest work-from-home flex. Similarly, you dont want to bore experts with entry-level knowledge they already know.
This value add doesnt even have to be directly related to your product. By asking for email addresses and other personal info when attendees sign up, you can use a webinar as a powerful lead generation tool. Debatable. Start to discover topics for webinars by assessing how you can bring value to an audience. One consideration that might affect your choice of webinar topic is your choice of format. Zoom has a. that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. You could, for example, talk about choosing topics for webinars, the equipment needed to host a successful online event, presentation tips to keep attendees engaged, the best webinar software available This subject gives you so many options! If youre new to webinar hosting you might think, well, Im not great on camera I guess I wont host webinars because my delivery isnt as polished and professional as it can be. Talk about how your company or individual departments can respond to a crisis or a current event (for example, many companies held successful webinars related to the impact of Covid-19). Here are some of the most popular: Zoom Zooms great advantage is that youre probably already using it for video conferencing. Example: Salesforce combined a how to webinar with a B2B product launch with their Pardot launch webinar which taught attendees how to use AI in B2B marketing. Be certain your internet speed is fast enough to host a webinar. A thought leader is someone who has their finger on the pulse of their industry and the broader market and can speak with authority about those trends. Looking to make money with webinars? Use collaboration tools to improve team communication. An Evening With So-and-So might be better for an SME or something internal, whereas Company X Presents might be better for a marketing webinar.
Just remember to consider your audience and their level of expertise in this area. Your email address will not be published. Should You Invite Guest Speakers to Participate in Your Webinars? Example: Glassdoor uses this onboarding webinar to bring new customer/partners into the fold. Anyone whos experienced a webinar first-hand, either as a host or an audience member, probably wont need convincing about the impact one can have. Once again, these are gold mines for webinar topics. Others are mega conferences with guest speakers, thousands of attendees, and high production value. ClickMeeting integrates with PayPal so you can easily monetize your expertise. This might be a great topic for a webinar. Example: FlexJobs is a platform that helps people find flexible and remote work. Consider how you want your audience to experience the webinar. Reach. Get immediate information about the operation of our system. Some topics are better as lectures or panels, while others lend themselves to Q&A. Are there certain questions your audience asks in forums? Download the ClickMeeting guide, Lead magnet: attract new customers with an effective lead magnet ideas, The Best Employee Training Software in 2022, How to Host the Perfect Virtual Job Interview, Teaching and Training 100% Online? The panel format lets you explore a topic thoroughly by bringing in different speakers to discuss different facets of the topic. 10 tips to boost your webinar. It also opens the door pretty wide for time-wasters, so beware of that. Many people are curious about this often ancient wisdom and sometimes mysterious knowledge and visit webinars where insights are provided about what our ancestors already knew, and our generation has forgotten.
Prices vary too. Webinars are often delivered live and allow for audience participation. What do they want to get out of the webinars you host? Handcraft and art webinars are webinars about how to create something. But for $80-100, you can upgrade to a high-quality mic that will give you podcast quality audio. When you understand your expertise and the value you can deliver, start studying your target audience. can help you better understand who they are and what they want from the experience. theres an audience for your knowledge. We all want to grow old healthy and happy, and there is a lot to learn about it and how it can best be achieved. Present your content to a broader audience of up to 1000 attendees in real-time. If youre a marketing professional, you probably know a lot about email strategies and SEO. Subjects in the area of personal finance and income are the emerging GIG economy, making money as a freelancer, generating a passive income, and managing your salary. As part of the online marketing theme, you can also give or follow webinars on topics such as affiliate marketing, influencer marketing, and, of course, social media management. Instead of just trying to do the best you can to replicate an in-person event, try to create an experience that would only be possible online. Their answers should give you plenty of topics for webinars. An entirely different target group is interested in technologies such as virtual reality, augmented reality, or artificial intelligence. Choosing a platform is like choosing any business software; you have to consider the costs of getting the features you want. Some are intimate workshops that teach how to complete a specific task. Webinars about love and relationships are popular because they provide insight into our own and other people's behavior. A webinar can bring them up to speed. Thats where ClickMeeting comes in. Do you want the headline of your event to mention an individual host or the company hosting the event? On24 This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. Get the most out of it by recording your presentations inside ClickMeeting. It can be about software development or innovation in the field of CMR, WMS, or HRM systems. Youve heard that webinar marketing can help your business but youre hesitant to try it. *Required fields providing this data is voluntary, but necessary for ClickMeeting Sp. Hide. Look for tips and tricks in eBooks, videos, FAQs, and more. Thanks to useful tips and guidelines, webinars about presenting and speaking in public can be very valuable. A good option if youre covering multiple topics. Below is a list of inspiration for webinars to attend or host. Make sure your mic is working, and everything sounds right. In this variation on the how-to webinar, you can take an hour to explain how to use a specific feature of a product fully. Its your webinar, shouldnt it look and feel the way you want it to? Do certain social posts get more engagement than others? Webinars in the field of handicraft and art demonstrate artistic skills and inspire you to create something you didn't think possible before. You work hard to create webinar content. A custom, scalable webinar and online events solution you can rely on. For example, Rolex and Patagonia regularly put out content that has nothing to do with high-end watches or fleeces but champions the values and causes they care about. What platform will you use? As weve just seen, webinars are super beneficial to the folks who host thembut only if your topics for webinars are chosen with care. There is always something new to tell or learn. Then youre probably wondering how to choose a topic for your next online event. The platform hosted a webinar on how to change careers and work remotely. For example, Working Not Working recently hosted a webinar for freelancers which included breakout rooms for writers, designers, and other groups to discuss specific issues related to their respective crafts. Let your audience watch your webinar recordings in return for their email addresses.
If youre an SEO expert, you know how to get websites to the top of Google search results, right? Fortunately, you now have a system to make the process easier. If you go this route, be sure to include all the sales bells and whistles, like clear call to actions (CTAs).
These blogs, web pages, and social posts will tell you what your audience responds to best. Which blog posts get the most reads? Bring together industry leaders, experts, and unique voices. Zooms great advantage is that youre probably already using it for video conferencing. If you want to run a webinar with your computers mic, nobodys stopping you. Have we convinced you that webinars are beneficial yet? Be certain your internet speed is fast enough to host a webinar.
Show them how to engage their own audiences so that they keep coming back for more. There is a great demand for webinars that give practical tips on how to deal with personal finances and how to generate an income if you can't find a permanent job. The technology is evolving faster than we can keep up with as humans. But having a job that doesn't make you happy without knowing what you want can be at least as stressful. Anyone with an internet connection. Example: Harvard Business Review hosted a webinar on, Example: The Allyship & Action Summit hosted a. offers virtual yoga classes geared towards teams working remotely. Maybe its because you cant come up with any compelling topics for webinars. An informational webinar on these topics could go over well. Did you know that it costs 5x more to acquire a new customer than it does to keep an existing one? seated in Gdask, Poland via e-mail I have provided. Webinars OnAir A cloud-based webinar platform with tracking pixels and monetization options salespeople frequently need. At the very least, webinars allow companies to acquire contact details which they can use to nurture potential buyers and sell to them in the future. to discuss trends and challenges in the agency world. Giving a speech or giving a presentation can provoke great fears for some people. Subtopics in the field of nutrition and health are all different types of diets, weight loss, hydration, and injury prevention. Author Bio: Ben Steenstra is Co-founder of TheONE and writes on various topics such as SEO, Strategy, Marketing, and Communication. Better yet, you have six proven topics you can use right now! Think about hosting a forum on self-care strategies or organizing a Zoom yoga class. Time to move your events online. That choice can cause a lot of stress. Create a space for your team to share what theyre up to outside of work, something theyd ordinarily be able to do around the water cooler. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a marketing tool with a webinar feature. z o.o. Check out recordings from our past events or sign up for upcoming ones. And well also look at some trending webinar topics for inspiration. Life stories and life lessons of people who have overcome something difficult in their own lives can also provide extraordinary insights that can be of great use to people. Subscribe to our newsletter to get top business tools recommendations weekly. For example, if you work with independent contractors, help them learn everything freelancers should know about taxes. Scale up and stream your content to 10,000 attendees. Still having trouble coming up with topics for webinars? Now that you know how to plan and create a webinar, here are a few things to consider before you go live. Study Your Industry. Write down questions and problems they might have; let these guide your webinar outline. You dont have to be a perfect presenter to succeed with webinar marketing. All thats left to do is dive in and craft your webinar content. Another way to do questions is to invite participants to go LIVE in a video chat with the host. The software allows you to run interactive webinars as well as e-learning and training sessions with difference audiences. If you cant think of a webinar topic, try looking at the news, industry forums, publications, or even Twitter. You dont want to cover advanced tactics if all of your attendees are newbies. Other topics that many people want to know something about are depression, preventing burnout, and finding your passion. There is much that regular healthcare cannot explain or solve that be cured with alternative healthcare.
If you plan to use said webinar outside your company, consider the future marketing conversation around it (even if the original audience is just your own staff). A webinar can help communicate what these values mean to your business and how you plan to back up your mission statements with action. Webinars come in all shapes and sizes. If youre still stumped and have no clue what you want your webinar to be about, why not survey your potential audience. A product demo webinar would be a great fit. Required fields are marked *. But for this article, well focus on three of the most important ones: Branding. 24 E-mail marketing specialists available, 8 affiliate marketing specialists available, 13 Google Analytics specialists available, 17 story telling coaches and trainers available, 84 marketing and communication professionals available, Subscribe and host a webinar is free of charge, Earn thousands of euros for sharing your knowledge, 68 online marketing specialists available, We are the largest living encyclopedia in the world, We share our knowledge via live video calls and webinars, Find people who know about content marketing, Find people who know about Facebook advertising, Find people who know about social media management, Find people who know about E-mail marketing, Find people who know about affiliate marketing, Find people who know about Google Analytics, Ask for advice from experienced marketers, Ask advice from people who know about strategy, Instant contact with marketing and communication professionals, career guidance, business growth, and job advice, Find clients as a freelancer during the coronavirus epidemic, The 10 coolest features at TheONE you might not know about, The success of webinars and online events is all about great content. Hold a virtual product launch via webinar. Your email address will not be published. Zoom has a YouTube integration that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. Giving a product tutorial can be a part of a customer success strategy. In webinar jargon, hosting means a couple of different things. Keep in mind you dont want to come off as too salesy; the most successful marketing and sales webinars tend to use one of the other categories mentioned here like the how to format to engage potential customers rather than hitting them with a hard sell. Subjects such as dealing with grief or setbacks and learning to accept yourself or someone else are very popular. In that case, you may want to consider a different set of priorities, perhaps focused on things like training outcomes or compliance standards. To be honest, there are dozens of reasons why you should host webinars. You could also use the transcript as written training material or as the foundation of a white paper or ebook. Every season demands different clothing, and every six months, new fashion collections come on the market. Put together a webinar thats full chock-full of valuable information and your audience will start to see you and your brand as trustworthy. Bringing in a subject matter expert (SME) opens the door to discussing anything and everything. It can be about how to start your own business, how to deal with employees or how to grow and attract new customers.
which taught attendees how to use AI in B2B marketing.
Increase the comfort of both the tutor and the audience and enjoy better quality of the sessions. LiveWebinar is a nice alternative to the bigger brands which have tons of features and cost a lot. The applications of the technology are very diverse and inspiring because the possibilities are unlimited. Required fields are marked *. What do they struggle with? Compared to a real-world conference, doing so would save you a small fortune in venue rental and travel expenses. A virtual launch lets you reach a much bigger audience in a more interactive format than one thats done in-person. What do they want to know more about? That's why there are so many webinars on technology and innovation. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. Webinars about relationships can be about existing relationships, the relationship with your family or friends, and business relationships. If your webinar is customer-facing, you have to treat it like any marketing, sales, or PR asset.
Meet with up to 25 attendees who can see, hear, and talk to each other in one room. Webinars can help us cope and do better work in the new normal. A topic that should not be missed when it comes to popular webinars is nutrition and health. You can host a webinar to get new hires up to speed and teach them everything they need to know. If you cant think of a reason, here are some popular categories. If webinar marketing fits your brand and is something your target audience is interested in, you cant go wrong choosing this topic for your next online event. Finally, only choose webinar topics that allow you to offer high value. you have to do it live. Keep reading to learn what webinars are, why theyre beneficial, a three-step process you can use to choose the right webinar topics every time, and more. You can learn how to find the ideal partner and how to give or receive love. It could be that your best results come from just hosting a killer SME and letting them do all the talking (well talk about why this is a smart marketing play in second). What do you want them to take away from it? Example: Every year, HubSpot presents Agency Day to discuss trends and challenges in the agency world. A cloud-based webinar platform with tracking pixels and monetization options salespeople frequently need. Webinars about site design, print design, logo design, and design trends for the new year are usually visited by creatives who want to find new inspiration. You could use a webinar to broadcast a one-way lecture and then follow-up with a Q&A portion. They are affordable, can be attended remotely, and are so diverse that you can learn anything you want. The platform hosted a webinar on, Example: The Federal Deposit Insurance Company (FDIC) puts on, Example: The FDA hosts a webinar series on, Example: Salesforce combined a how to webinar with a B2B product launch with their. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. Try mind-mapping topics related to your field. This field is so extensive and subject to innovation that you'll never stop learning and talking about it. Heres a rundown of some popular webinar platforms and some suggestions on how to pick one. Livestream Livestream, by Vimeo, is a professional-level broadcasting platform. Theres no better marketing strategy than helping people solve problems. Potential webinar topics within the ecommerce niche include: Webinars that focus on ecommerce and its many sub-topics could work well for marketing agencies that cater to ecommerce brands, SaaS companies that cater to the ecommerce market, business coaches who work with ecommerce entrepreneurs, etc. So, in a nutshell, a webinar is just a presentation thats delivered over the internet. But for $80-100, you can upgrade to a high-quality mic that will give you podcast quality audio. In this variation on e-learning, you can use a virtual event to get employees up to speed with new regulations or compliance standards. The cool thing about the how-to webinar is it doesnt even have to be a problem related to your product. You might want to consider transcribing the video or parts of it and sharing the text as blog posts. Brainstorm a list of things youd like to talk about. Hold a virtual town hall where your C-suite can speak directly to your whole organization. Whats the one thing you wish you had an hour to talk about with your customers or staff? Help your staff, your customers, or the public learn how to do something. Like any other content you put out, its vital to know who your target audience is for a webinar. You can use your on-screen time to demo products, for example, and then give attendees the chance to buy them at the end. Deliver knowledge, engage with students, measure their progress. Here is a review of the quick list of topics that are the most popular webinar topics/ideas we talked about, feel free to click on each one to see examples and descriptions of each one and review them: As the saying goes, Content is king. You could get everything else wrong, but if you present an interesting subject in an engaging way, your webinar is bound to be a success.
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