Recommendations Introduction Sushi is a Japanese specialty that consists of boiled vinegar rice wrapped around by a sheet of seaweed usually dry seaweed. Thus the capital required to open every new branch is different and may vary from places to places and from time to time. Their company is a well-recognized company listed on Singapore Stock Exchange. This has revolutionized the service industry. japan-guide. om/Files/Apex-Pal%20AR09%20for%20SGX. In 2003, Sakaes parent company Apex-Pal was listed on the Singapore Stock Exchange. 741. As Founder and CEO of the Group, he manages the overall management, strategic planning and business development functions of the Group. 1. pdf The Contingency Planning Guide. Suppliers The decrease in purchases from them in FY 2001 and FY 2002 is due to Sakae Sushis ability to secure alternative sources of those products at lower costs. The use of any parts of the work without proper citation is forbidden. In 1997, Ms. Foo joined the Central Provident Fund Board where she was a database administrator until February 2000. Obtain feedback from staff in order to ensure that responsibilities and duties are understood, particularly those that require dependency on others actions (The Contingency Planning Guide, 2002). Weaknesses The business structure is highly complex in terms of operations and the cost of maintenance is also high. Mr. Foo started hiscareeras a marketing executive but with his talent and entrepreneurial skills he was able to come up with an idea of opening a garment trading business which was not really successful, so a year later he thought of getting into the food and beverages industry by opening the first branch of Sakae Sushi and has since developed Apex- Pal into a successful enterprise that it is today (Apex-Pal International, 2009). contingency-planning-disaster-recovery-guide. Staff training and requirements 12. The duties of the board of directors of Sakae Sushi are as follows: * Establishing policies and objectives. All three orientations need to go hand in hand so as to achieve golden success for any firm and this is exactly the case of Sakae Sushi. 172, 107. Mr. Douglas Foo Peow Yong, the Chief executive officer of Sakae Sushi opened the first branch of his now famous chain of restaurants in 1997 at Raffles Place, Singapore. It is necessary that all personnel are aware of the plan, its content and their own related duties and responsibilities. For the regular dishes, the staff can immediately identify plates, which have been on the Kaiten (conveyor belt) for too long using our color-coded system. They managed all this by providing excellent quality customer service and serving one of the most delicious sushi dishes in the city. Marketing basically involves 3 types of orientation, i. e. Consumer, goal and system orientation. Cash Flow Statement 16. It will also help young and budding entrepreneurs to understand how to analyze the market and make right decisions from time to time. MS. FOO LILIAN (Executive Director) Ms. Foo Lilian was appointed as Sakae Sushis Executive Director on 2nd May 2002 and is responsible for the general management of the Company. Board of Directors 20. 59 Non-current assets15, 189. In anon-stock corporationwith no general voting membership,e. g. , a university, the board is the supreme governing body of the institution (Robert, H. , 2000). sg/apexpal/pages/doc/apexpal_ipo_prospectus. Place or distribution strategies are concerned with making products available to the customers where and when they want them (Charles W. Lamb et al. By 2002, Sakae was in Indonesia as well and was grossing annual revenue of around $23 million SGD. 26 Earnings per share1. Sakae Sushi was first introduced during the Asian financial crisis when almost all of the major Asian economies were going through a phase of turmoil. In a stock corporation, the stockholders elect the board and it is the highest management authority of a company. of a product. com. NerdySeal. In 2001, Sakae opened its first overseas outlet in Thailand, a joint venture with a Thai food company and other local partners. In Dalrymple, D. J. , Parsons, L. J. , Basic Marketing Management (pp. The Group was in a negative working capital position of $5.

pdf Apex-Pal. New full-time operations staff, for their F; B outlets and, those of the franchises is sent to ITE-certified On-The-Job Training ( OJT) schools to be trained by Sakae Sushis special OJT trainers. The main ingredients involved in preparing sushi are Shari that consists of short white-grained Japanese rice mixed with a dressing consisting of rice-vinegar, sugar and salt. The company returned to making profit in 2009, posting a S$3. com, 2008). BU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj(12669440) mayank. At the end there are a few questions addressed to the Chief Executive Officer of Sakae Sushi, Mr. Douglas Foo Peow Yong, which will help us to gain first hand knowledge about Mr. Foo and also about Sakae Sushi. finanznachrichten. The plan will be detailed, and will identify key individuals who should be familiar with their duties (The Contingency Planning Guide, 2002).

NerdySeal. Mr. Douglas Foo and other members of the management team were able to address all three orientations very well and were able to create such a brand in Singapore that now has operations in some of the major economies of Asia. Business Times. they try to offer more and more to their customers so that the customers can indulge in eating more delicacies without having to worry about their pockets. html Lamb, C. W. , Hair, J. F. , McDaniel, C. (2008). He saw that his business was doing well in Asia and this made him think of expanding outside Asia. Promotion comprises of elements such as:advertising,public relations,personal sellingandsales promotion. 50, which made Sakae more affordable than other Japanese restaurants. Risks and Contingency Planning The Starting Point It is vital that any organization takes development and maintenance, disaster recovery and business continuity plans seriously. Marketing (4 Ps) 7. These purchases helped them increase the turnover, which was also due to the increase in the number of Sakae Sushi restaurants. com, 2008). It also contains information about the management team of Sakae Sushi and it provides insights of the industry and the company on the whole. The outlet did not to well because of tougher times and they have since then shut down their operations in USA. NerdySeal. This list should include all possible issues no matter how likely they are to occur. 5616, 664. Shareholders equity stood at $27. 3 million, which are renewable at maturity. He was appointed an executive director of AllianceTechnologyand Development Limited, a company listed on the Main Board of the SGX-ST, in May 1989. Also the labor cost in Singapore is considerably much higher than most countries, so it is harder to start an F ; B based business like a Sakae Sushi restaurant in Singapore. zaobao. * As part of Corporate Social Responsibility, Sakae Holdings should adapt eco-friendly practices like recycling, reusing and reducing the waste generated. 59(2. 4 Profit/Loss attributes to share holders2, 104. In 1995, he returned to Singapore to be Chief Financial Officer of Sembawang Corporation until 2001 (Carter, 2008). Understanding service products, customers and employees. She also worked with the Keppel TatLee Bank Limited as an assistant manager. Since Singapore is an island one of the major risk factors can be floods. If the price is more then the demand for a good falls and vice-versa, so to increase the sales pricing should be competitive, and Sakae Sushi has done exactly the same by introducing the Sakae Buffet at competitive prices for different days of the week so that every sushi liver gets to eat all what they crave for. 5818. Sales Effectively marketing a product is only one side of the coin, the other side of the coin is the sales strategy that is implemented by a company so as to boost revenues by increasing sales. 30 B. Such training involves the training and coaching of new employees by supervisors and managers through hands-on learning at the OJT schools. 0912. Retrieved 4 5, 2012, from http://www. This type of training allows new employees to develop the required skills within a short period of time, without leaving their work place. In 2001 Sakae Sushi opened its first Drive through restaurant in Trade Hub 21 in Jurong east MRT station. Sakae sushi business plan. 963. The company cut salaries and executive pay but decided against staff layoff. SWOT Analysis Strengths Well-established brand in terms of customer satisfaction and also they provide quality service. 90 and premium dishes at S$6. Price The level of competition in todays world is very high and everything costs a great amount ofmoneyas compared to the past. The Group has repaid some of the revolving loans during the year (Full Year Financial Statement And Dividend Announcement {n. d. }). The dual-directional conveyor belt upon which the sushi dishes are displayed was designed to both maximize the seating space available and to provide customers with efficient service.

Someone must be assignedresponsibilityfor ensuring that the plan is maintained and updated regularly and should therefore ensure that information concerning changes to the business process are properly communicated. 832, 336. Promotion Promotion represents the methods ofcommunicationthat a marketer may use to provide information to different parties about his product. Their aim is to provide their customers with unique, hassle-free dining experience at Sakae Sushi restaurants. Apex-Pal expands its Sakae Sushi empire. Sakae Sushi targets those areas to operate their stores where they find a potential target market also keeping in mind other areas in close vicinity. Funding Request and Exit Strategy In December 2007, Sakae opened its first outlet in the United States at the Chrysler Building in New York, its 61st outlet worldwide. (2022, May 8). NSW, Australia: Pearson Education Australia. 1112. * By working with their suppliers they can research and develop new ways to store their inventories effectively by keeping it fresh and ready to use. [emailprotected]jcu.

May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. The plan will contain a range of milestones to move the organization from disrupted status to return to normal operations. Every time Sakae sushi opens a new branch it has to incur certain costs like furniture, rent, labor, electricity, operating costs etc. * Accounting for the performance of the company. com. Initially, because of the companys small size, Mr. Foos strategy for Sakaes expansion was to enter into franchise agreements. * Conduct more on the job training activities to enrich the employees to possess all the required skill to excel in their job. 91 Shareholders equity15, 443. Income Statement 15. 9 million as at 31 December 2011 due to short-term revolving loans balance of $10. Personnel Training This stage is dependent upon the development of the plan and the successful testing of the plan. NerdySeal. May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. Authenticity Consulting, LLC. Dedicated and honest staff that always looks to serve the customers with a smile. 2008, pg. 64)2. Expected ( 000) Results201020112012 Revenue71, 69583, 644. MR. CHAN WING LEONG (Independent Director) Mr. Chan Wing Leong was appointed as an Independent Director on 30 April 2005. (2000).

Suppliers 11. The card not only gives bonus value, but it also can be used to avail discounts and other promotions from Sakae Sushi outlets, this keeps the customers craving for more and more new delicacies and keeping a look at new offerings. Main motive of any company is to earn profits and this can only be achieved by boosting sales, and to boost sales it is very important to come up with fancy promotions and schemes so that the customers are lured into indulging themselves with the products offered by the company. It cannot be left until it develops into a serious problem. 01 Earnings per share1. May 8, 2022. https://nerdyseal.com/sakae-sushi-business-plan/. 942, 604. Expenses and Capital Requirements The main expenses of Sakae sushi are the purchase of the raw materials from its suppliers. Ensuring the availability of financial resources. 3 million profit. Mr. Ong is the CEO of ERC Holdings Pte Ltd. ERC is a leading player in theeducationindustry in Asia. Insights on the Company Mr. Douglas Foo introduced the first branch of Sakae Sushi at Raffles place in Singapore in the year 1997, knowing its going to be a tough fight Mr. Foo never backed out. Those who would undertake the major activities of the business should test the plan. 963. At some stores they even serve free meals on every first Sunday of the month for the young children. For example oshi-zushi, which is made by pressing fish onto the sushi rice in a wooden box, inari-zushi is a very simple and most inexpensive type of sushi in which the rice is filled into deep fried tofu, chirashi-zushi is another variety of sushi in which seafood, mushrooms and vegetables are added over the sushi rice (Japan-guide. Production Process The rice used for the sushi served in our Sakae Sushi restaurants, unlike most conventional sushi restaurants, is enriched with Vitamin E. Their experienced chefs are able to produce a consistent level of quality for all dishes served in Sakae Sushi, thus raising the level of confidence their customers have in their restaurants. Part-time service crew is given on-the-job training by our qualified trainers (Apex-Pal International, 2009).

Mr. Douglas Foo implemented his business idea with full dedication and attention and he also operated his business at low profit margins, which helped him attract more customers including the budding middle class and also students to enjoy great tasting authentic Japanese cuisine sitting at home in Singapore. sakaesushi. Overview of the Industry 3.

You can use this sample for research and reference purposes to help create your own paper. * In countries like North Korea, they should find local partners to work out a good franchising option. * They should also develop ways to minimize their transportation cycles and also save on fuel costs and reduce their carbon footprint. In May 1987, he joined Banque Paribas, Singapore Branch as a deputy manager of banking, where he stayed until April 1989. are cherished by one and all, thus the people enjoy coming to Sakae Sushi again and again (Apex-Pal International, n. d. ). He believes it will be business as usual, and he might step up talks with his North Korean business partners on plans to take his sushi outlets there and bring North Korean cuisine to Singapore. 8 million, in 2008 due to rising rentals, salaries and commodity costs. Retrieved 4 5, 2012, from http://www. Essentials of Marketing. It is often simply referred to as the board. The test procedures should be documented and the results recorded. Since the prices of the items on the Sakae Sushi menu cannot be changing constantly, Sakae sushi have to find different ways to maintain their budget and expenses. Sales promotion and public relations. Dalrymple, D. J. , Parsons, L. J. au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi. 03 Profit/Loss before tax2, 893. To maintain high level of quality and freshness, raw food is not rotated on the kaiten (conveyor belt) for more than an hour, and cooked food for more than two hours. apexpal. Production Process 0. Marketing Marketing is an art andscienceof mixing up of elements such as appealing products, competitive prices, convenient places/locations, and promotions to comprise the basic building blocks of the firms offer to the market (Noel Capon, 2009, p. 11). Initial S$3 million had been invested by Apex-Pal in the outlet. Place. 8 million and net profit of SGD3. He knew very well that Singapore being a tourist nation attracts many foreigners who have different taste buds, so he introduced various other signature dishes that suit the taste buds of the customers. It is also difficult to keep up with the ever-changing demands of the customers. * Sponsor events like marathons, blood donation drives and cultural fests to attract the masses especially the younger generation to get involved with Sakae Holdings. Market/Product Positioning 5. Providing on the job training to their employees also costs a lot of money. 8312. Global economic crisis occurred in 2008 and Sakae found its margins reduced by high prices for commodities such as rice and vegetables.

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