Marc Vila: No. Using RIP to knock out some colors, creating natural negative space can help with longevity, but I often get 30-50+ plus wash cycles.

And good food is good for your body, right?

And then you should have a goal. If you want to start an at-home business and you have a family with 5,000 people in it, and you just want to sell to your family, thats your niche markets. Its just kind of part of the whole system.

If the first thing you do is order 200 of a shirt youve never seen before and print on it, thats a risk. Theres just a lot of different ways. Mark Stephenson: And after youre done with this podcast, go back to our other episodes and well put some links in, but everything that Marc just mentioned, weve done multiple podcasts about. Yeah, which Ive tried to do. Its probably an LED printer, but everyone just says laser printer still. No, thanks and great point on that. The price of a blank shirt often is related to its quality (outside of branded apparel like Nike, Adidas, etc you will pay extra for the brand). And more than just the hardware, more than just the software. Did the guy who invented the segue fall off a mountain on his segue or something like that, right?

It depends where you live. Marc Vila: Yeah, you better have answers. I mean, thats basic concept. Right. And theres often misunderstandings about what people actually need to get started.

If you are into a particular hobby or you have connections with the local school systems, then those could be your niche markets. So Im going to jump in on the next point that you put. Ive got this printer, its costing money. You need the software that works the printer properly, that handles the design, that handles the printing process.

Youre going to need a new press. Who do you plan to sell to? You run a risk that the shirt-.

Marc Vila: And theres some other, while were listing things you need. So you do need that training and support to go with it. Mark Stephenson: Like, why doesnt it work right? Im not-. They never are. Theres no special license for t-shirt printing, right? However, maybe it was at a park and theres a dog doing his business background. This is just so I can hover and live without dipping into any saved money or any credit cards or debts or anything like that. Marc Vila: Yeah, the printers printing exactly what its being told to print. I mean, theres a million holes in it, but its just a guide. Is obviously if youve heard of a toner before, right?

Thats the thing. Its basically, what kinds of people, what kinds of businesses are you going to sell to? Marc Vila: Yes, all of those things. So who do you plan to sell to, right? Yeah. I was wondering where the dog is. Education is the key to picking the right white toner printer system for your business.

Right, and thats as opposed to theres two different kinds of heat presses. The next thing to do, share the podcast. But youre going to need things to finish your press, like finishing sheets or silicone sheets, things like that. I mean, its just-.

Marc Vila: They are facts. Mark Stephenson: Thats great. i560 fx printer 20k 50k Everything in there is great. And were going to talk about specifically for the Digital HeatFX System, EZ Peel paper.

I cant work it. I think what Id like to do is just kind of talk about why there are different models and that there are differences.

Mark Stephenson: Its going to wash better. Cheap heat presses or old heat presses. Maybe, I mean, but probably not because it was the first time they ever kissed and it was being put on a shirt. And if you tell it to do something wrong, it will do it wrong perfectly. I have an Oki C811 (white toner printer). Cold Wash, tumble dry low (or hang), wait 24 hours after print before washing, skip things like fabric softener. Marc Vila: The worlds very interesting. Marc Vila: Yeah. Marc Vila: Yap. Im compelled, thats all Im going to say. Okay. They have SWAT teams that will come after you, right?

So the curation of the system, as weve mentioned a few times, is with EZ Peel.

Because we can guarantee that we educated you.

Marc Vila: Yeah, and if you youre in business now and youre struggling with one of these things, do what you can to fix that problem in a reasonable amount of time, I guess, right? And we sell everything. I have that one. Period, thats it. Marc Vila: Youre going to be sad. And the person youre talking to is going to qualify their answer. Right, because youve got to have the right paper for the right system as well. If you use poor quality shirts, you are going to get poor results. Thats a brand, right?

Free Shipping & Ground Shipping available in USA only, not in AK or HI. I just mentioned a bunch of different things it can do. Mark Stephenson: And feel different and wash different and cost a different amount. Ill say Marc from ColDesi too. We cant guarantee its going to be consistent because Im sure you dont know whether or not you have even pressure, whether or not the temperature gauge corresponds to what the temperature is actually if the pressure is right. And that opens like a clamshell with the top part is the hot part and moves away from you, past your face when you lift it up.

It doesnt have to be a big, long business plan, multi pages thats been vetted by numerous people. Yeah, thats great. So theres also some specificity to that as well, but graphics are going Graphics is another key thing.

Mark Stephenson: Hindsight. White toner printing, and well talk about what that is in a moment. More important than you would even think, right? I dont even know what Im going to do with it, right? Im going to try to not speak in absolutes, but youre-.

Im not sure whats that like. So its not going to work.

Your washability of shirts is more than just paper but also the shirt, the software, and the process. So you pay as the customer needs it. And it stays low to the shirt level and you just move it out of the way. And those printers have a huge range between the least expensive and the most. So your Adobe comes with a, or Corel come with a print driver that can manage printers.

So all of our white toner printers are branded Digital HeatFX. Marc Vila: Yeah. Because while it is a separate machine, and well talk about it later, it is required. Mark Stephenson: Im going to say its not. If not, youre probably going to hit a wall at some point in time where youre not hitting all your goals. I remember when the support text came just so frustrated because they couldnt figure out what this persons problem was.

Marc Vila: I mean, I broke an embroidery machine once. Its business management software, where you can save exact settings how you printed for a customer, including how many you printed on a sheet and have that in a file. So this isnt a three hour episode. So it doesnt work by telepathy. Next is heat press, a heat press machine, hot topic. Months of learning, years to perfect. And I really think its also important to budget, is a part of the plan. Talk to ColDesi, one of the reps and their job is all day analyzing peoples business needs and what theyre looking for and telling them which printer or printers are good for what theyre doing. We want to help you with that. If you go to customapparelstartups.com and you find this episode, what you need to start a white toner printing business, thats one way to do it, right? And that kind of just comes with Adobe, you plug the printer in and it works, right?

You might want a mug or a hat press because youre going to [inaudible] mugs or hats. Just some natural vision for it.

Yeah, absolutely. So next is software.

Mark Stephenson: Yeah. Marc Vila: When you print on paper at home, you print on white every time. Then they got the paper and they printed on it.

Thats what they do, right? Yeah, very small percentage that are less than that for very specific reasons usually. These are the things that will make you successful and missing one will keep you from being successful. And you could probably put that grade on there and it will drive, but youre probably going to lose on features that you bought that luxury vehicle, like how quiet it drives or how it handles, how comfortable things, like that.

And a good heat press matters significantly with this process. Talk to a pro at. You do and you cant use, or its illegal to use, let me say that, stuff that you just You cant really be a fan of the Giants for obvious reasons, but you also cant be a fan of the Giants and then print Giants logos on everything and base your business on that. So now that we know shirts are really important, its just as important as the paper, just as important as the printer and the software. It doesnt mean its not just like, well, go buy heat press. Your goal is by the time I get to January of 2023, Id like to be selling this many shirts a month, which is making me about this much money. It depends where you live. Now if youre in a smaller sized town and theres really not a print shop that can do on-demand printing in your area, well, then youre filling a need for a local market. I hope this has been educational. Youre probably not getting Hersheys, no offense to Hersheys, but youre probably not getting Hersheys chocolate inside of a fine dining restaurant chocolate cake, right? If you care to Google your life away, its a RIP software. You know what I mean? And the next is And the reason that the next is having an even pressure for the same reasons, because the way you make a good quality transfer thats going to last a long time, thats going to peel properly, et cetera, is that you heat and press consistently them together, the two sheets together and heat and press with consistent temperature and pressure on the garment that youre adhering it to. And how much money will you make each time you charge them, right? One of the reasons that I wanted to do a podcast on this is because Im one of the people that responds to Facebook comments and Instagram questions. That its not just about, well, let me find paper out there and let me find a printer out there and let me find software out there. Marc Vila: .. Theres a little short list of things you could research and find out why you want them or talk to your rep about them. If you are into a particular hobby or you have connections with the local school systems, then those could be your niche markets.

Those are all options that you might want to be able to control. If you think you can corner everyone in that area or a good number of people in that area, or especially if you decide to make the area that you live in the topic or the focus of what you sell. So whats next?

So even temperatures is a key.

But youre going to need things to finish your press, like finishing sheets or silicone sheets, things like that. But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy. So, thats a part of this decision making process too. I mean, its listed as optional because technically you could get a smaller printer with a smaller press and its fine. Marc Vila: Which is us, which is ColDesi.

Marc Vila: Yeah, absolutely. Marc Vila: Yeah, laser printer is how you say LED. Marc Vila: Yeah, its simple, right?

And then thats it.

So thats like, I need to profit about 500 bucks and thats going to pay for my machine payment and maybe some basic business costs like my Outlook subscription or my Gmail subscription. Yeah, and its probably not a heat press that you may have had for 10 years. How to choose a niche market.

No, they are not available for sale. One area is hotter than another. Bad art is going to affect your business. And the technologys probably eight years old.

You can multiply it so you can gang print small logos on one sheet. Marc Vila: And this is Marc Vila. Its just the wrong system, right?

Thats what all of these softwares are that control printers. I dont claim to be a graphic artist. Every system has to pass through experts to be sure it will meet standards for support, consistency, quality, etc. Mark Stephenson: Woah, I like that. Use a graphics agency Only pay for what you need. If youre saying Im going to sell to people in New York city, okay, let me go-. I mean, weve damaged printers.

Yeah, and the same would be said of if you had a DTG printer, Id have the same conversation with a different recommendation. You need a great quality shirt or the right quality and types of shirts for your audience.

Im compelled, thats all Im going to say. And an artwork is not free.

Marc Vila: Yeah, and those graphics really specifically are for printing onto things in general. Add rasterizing effects like dots, strips, etc to reduce print cost/feel, Manage queues for printing on certain papers or materials, Control colors, saturation and other print effects, Remove colors like automatically Knock Black Out when printing on a black t-shirt, Cheap or old presses might be hotter in some spots versus others, The pressure at the front, back and sides must be even, Its great if you have even pressure, but you also have to know what that pressure is, You need precise temps and it should be easy to adjust, You want to be able to move the heat away from you. If you get a cheap press or try to use one that isnt good for the process, you are going to be frustrated. Take the $120 state fee and divide that by 12, 10 bucks a month is your state fees. How do you answer that question?

So, it costs, I dont think its any secret that it costs more money to make something perfect in shape than it does to make it imperfect, right? I dont know. Thats what he had said to me.

Check out both of our systems below to see which is the best one for your business needs. The generic term, and you can learn more about that because its an established kind of software tool that improves the relationship between what you see on your screen to what prints out. And equipment accessories and supplies and company to deal with that will feed that plan.

How straight is the metal that they cut? They never are. If the first thing you do is order 200 of a shirt youve never seen before and print on it, thats a risk. They dont want a dog doing business in the background. So all of our white toner printers are branded Digital HeatFX. I mean, if you have a race car, uses really good tires and really good gas, or the car doesnt work well. Realize that youre in the t-shirt printing business, youre not in the graphic arts business and find somebody that does graphic arts to do that. So you have to cut-. This is 250, 350 degrees. Yes, agreed. Marc Vila: And its like, okay, I mean, I understand the frustration and we want to help you with that as company and as all the people that work at ColDesi want to do.

That dont wash well, that dont wear well. And then overall though, this spills into just the t-shirt business in general. Theyre always for something else.

Not just the products, but the other related podcasts and articles and things like that. And if you print on pink paper, the image does not look good. You spill spaghetti sauce on a black t-shirt, you dont see it really, right? So when we talk about printers theres models of printer, and then there is the complete printing system. If you just got started, you should have answers to all these questions. Yeah, and we try to talk about it as much as we can too. And then you should have a goal. None of them are really lasers anymore, unless its a big giant commercial machine. So if you put good paper in your printer, youre going to get good stuff out of it.

So saying that youre going to have to maybe cut a background out or blur something or add text or remove text. Mark Stephenson: And we added that specifically because of all the things that weve talked about with graphics already, is there are people that think that part of starting a white toner printer business is learning how to do design and they think its probably simpler than it is, or they dont have a good idea of what that process is like and realize its an expertise. Mark Stephenson: So if you think about these reasons and youre talking to one of us or any expert in white toner printing, youre going to say thing Youre going to ask the question, can I use my own heat press? And after youre done with this podcast, go back to our other episodes and well put some links in, but everything that Marc just mentioned, weve done multiple podcasts about.

In one year from now, I mean, right? You charge customer 50 bucks, you give a graphic artist, 50 bucks, done. It checks all the above and continues to be reliable. Thats the wrong tool for the job. Yeah, thats a great way to put in. So when we talk about printers theres models of printer, and then there is the complete printing system. You need to have great art. So theres no vehicle thats all of that, right?

So Mark, youre the master at this, tell us a bit about who do you plan to sell to? The worlds leading expert. I do know that the [inaudible] diet guy died of a heart attack.

Mark Stephenson: Yeah, because both the Chevy Corvette and that truck are excellent, amazing vehicles.

That is the name and the brand of software. Its business management software, where you can save exact settings how you printed for a customer, including how many you printed on a sheet and have that in a file. You need something simple to start with so you have a direction to go, and then the details will change along the way, right? Wrong or bad or cheap paper will and has, we hear it about every time we go in there, paper jams, fuser damage, physical damage to your printer or slowing down of your production can happen with the wrong paper going in your printer. Yeah, because both the Chevy Corvette and that truck are excellent, amazing vehicles. North Tampa would be a local market, Lakeland.

You better have answers to all these questions. Why? So the example, niche market is local car and motorcycle clubs members, the organizations, retail stores, et cetera. And theres a list of presses that are approved and such, and theres most popular. And you can read about them too, but theres models of printers and brands of printers that are all part of the Digital HeatFX System.

Its surrounding the automotive industry and enthusiasts and everything that goes around that, okay.

You read them? Marc Vila: Its a couple of miles, but youve got to get deeper.

Its a couple of miles, but youve got to get deeper. So we have the most experience in matching people with their business idea to the right printer. You use outsource talent thats per job.

And I just want to point out one thing about the control color saturation, and other print effects, because another comment that you hear is about the color of the shirt. They had paper wrapped up around that was something else that they put in there that didnt belong in there. Youre going to be sad. Marc Vila: Or less. How straight is the metal that they cut? And thats that the software is curated as part of the system, right?

So a pressure gauge while were talking about pressure is really important too. And I was just like, I dont even know to how to respond to him.

Yes, we recommend these options. Marc Vila: Yeah, its not real paper, right? And first of all, when we say white toner printers, and were talking about ColDesi products, thats the Digital HeatFX brand. And chemists looked at what happened there, and then the software engineers went and then the paper chemists.

Mark Stephenson: Right, and thats as opposed to theres two different kinds of heat presses. Marc Vila: Delivering small That would just seem silly.

Yeah. Yeah, its simple, right? Use less toner. So, yeah, thats a great point. Color quality is affected by the paper you use. You pick styles that you seem to match a little bit of everything that youre looking for your niche, for your business. Mark Stephenson: 100%, even on your ancient 1990s home laser printer, black and white. banner2 i550

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