

Ricordi, the music publisher of Verdi and Puccini, decided in 1874 to create an in-house printing operation to promote its music.


Hohenstein's charming La Boheme of 1895 was his first great Italian opera poster.
Futurism proved too aggressive for most of Italian society and its consumer advertising. By the mid '20s a third alternative arose -Art Deco. Beautiful, Rare & Meaningful Posters from around the Globe. An Italian of Serbian descent, Metlicovitz came to Ricordi as a lithographer's assistant in 1891, and within a year became its technical director. All of these factors contribute to the scarcity of Italian posters on the market today, strongly affecting market prices. Comprising more than 180 large format posters over a 20 year period, Mele became Ricordi's biggest account and one of the most important poster series of all time. Vintage Campari Italian Bitters Aperitif Angel and Devil Advertisement Poster Art Print, italy coast houses minimal abstract painting Art Print, Mix Your Drinks with Catz (Cats) Bitters Aperitif Liquor Vintage Advertising Poster Art Print, 1941 PORTOFINO Italy Travel Poster Art Print, Flower Market Milano Retro Pastel Spring Flowers Art Print, Venice Morning - Italy Travel Photography Art Print, Positano, Italy Amalfi Coast Romantic Photography Art Print, Amalfi Coast, Italy Travel Photography Art Print, The Statue of David (Michelangelo) with Bubblegum Art Print, Flower Market Italy Milano, Retro Pastel Floral Print Art Print, Positano Italy Colorful Beach Umbrellas Travel Photography Art Print, Il Duomo At Sunset Photo | Florence City View In Pastel Colors Art Print | Tuscany, Italy Travel Photography Art Print, Positano Bliss Photo | Amalfi Coast Mountain Landscape In Pastel Color Art Print | Italy Travel Photography Art Print, The Nightwatch Cat at the Absinthe bar black and white photograph / art photography Art Print, Il dolce far niente Italian - The sweetness of doing nothing Hand Lettering Art Print, Vintage 1963 Rocket Bottle & Planet Bitter Campari Advertisement Art Print, Flower Market Florence Abstract Lavender Flowers Art Print, Art prints are available in up to five different sizes, Each art print is custom trimmed and includes a border for easy framing, All prints feature a crisp white, matte background. 2020 Society6, LLC. In this atmosphere there was a remarkable outpouring of highly original and diverse graphic design. Outstanding were the streamlined aviation posters of Umberto di Lazzaro and, After a period of intense hardship after WWII, Italy made a stunning recovery in the late '50s and early '60s. His prize-winning design for the 1906 International Exposition, which marked the opening of a locomotive tunnel through the Alps, is a dramatic portrayal of Mercury riding the engine on its maiden voyage. Marinetti's ode to the modern world,Futurism. Hohenstein's charming, By the turn of the century, a brilliant stable of talents had emerged under the tutelage of Hohenstein at Ricordi. Artists such as, Leopoldo Metlicovitz (1868-1944) was Hohenstein's greatest pupil. It's most famous artist was Xanti Schawinsky, who brought his Bauhaus training to use in strong posters for Princeps and Illy Coffee. Outstanding were the streamlined aviation posters of Umberto di Lazzaro andLuigi Martinatito celebrate Italo Balbo's 1933 crossing of the Atlantic. In Milan,Giovanni Pintoricarried the Olivetti design aesthetic into the electronic age with a brilliant series of posters throughout the '50s. Equally strong was the work ofSevero Pozzati, or Sepo (1895-1983), who worked primarily in Paris and created masterpieces for Noveltex shirts and Motta bakery. Use your wall art to complement your shower curtain, bathroom decor and more. Printing warehouses were swept clean of anything reflecting "bourgeois values". View all Italian Posters of the Fascist Era->. Leopoldo Metlicovitz (1868-1944) was Hohenstein's greatest pupil.
His posters produced for Italian clients are amongst his best, perhaps because he felt some rivalry with his contemporaries working for Ricordi. This was followed by his exquisite poster for Mascagni'sIris(1898) and then the explosiveMadama Butterfly(1904). promotional offer may be used per item. Dudovich rapidly developed the reputation as the leading poster artist in Italy, and did no less than 14 masterpieces for Mele. This avant-garde movement reveled in the power of the machine and the cacophony of the city. Artists such asAleardo Villa(1865-1906),Marcello Dudovich,Leopoldo Metlicovitz,Aleardo Terzi(1870-1943),Achille Mauzan(1883-1952) andGiovanni Mataloni(1869-1944) brought Art Nouveau, known asStile Libertyin Italy, to a world class level. In poster art, spectacular images were now created for the vibrant Italian film industry. * indicates required fields. Ravenna Italia Vintage Italian Travel Poster Print (18 x 24), Verona Italy Vintage Travel. Original Vintage Postersfrom around the GlobeOur 27th Year, Exploreour world-leading selection of Italian Vintage Posters->. In fact, Italy had been undergoing major social and political change even before the war. It is believed that thousands of posters were thrown away when the Fascist regime took power. If you do not see your local currency, prices will be displayed in USD. Promotional offers may be used one time only per household. He went on to become Ricordi's most prolific artist and its artistic director after Hohenstein left the firm. Adopting Cubism as their starting point, the Italian Futurists invented devices such as "lines of force" to indicate the dynamism of high speed motion and the industrial age. His spectacular image of Mercury racing alongside a speeding automobile for hisMostra del Ciclo e dell Automobile(1907) is likewise a masterpiece of poster art. There were fewer clubs, expositions, publications and galleries which promoted posters and poster collecting. A decisive influence in this transition from Art Nouveau to a simpler graphic style had been the arrival ofFranz Laskoffat Ricordi in 1901. After his return to Ricordi, his style eliminated many Art Nouveau excesses for a more modern style. Read more. Even though there was large scale Italian production of posters, relatively little has been preserved. Vintage Photo Poster, CHAMPAGNINO CILEA Venice Italian Wine Liquor Ad Poster, Vintage Art Nouveau soap manufacturer ad vertical Poster, GIACOMUZZI Liqueur Syrup Aperitif Vintage Italian Poster. Browse our selection of Italy Art Prints and find the perfect design for youcreated by our community of independent artists. LG Commerce. Its roster of poster artists was staggering: Hohenstein, Cappiello, Metlicovitz, Dudovich, Mauzan, Sacchetti, Laskoff, Nizzoli, Sinopico, Depero and Munari all produced important images for the leading consumer franchise. The leading advertising poster artists of these years displayed a wide diversity of styles. As the war approached, he demanded more discipline and control over the population. By the turn of the century, a brilliant stable of talents had emerged under the tutelage of Hohenstein at Ricordi. Some rights reserved. As the advertising director for Perugina-Buitoni from 1919 to 1929, he created stylized, tubular figures which revealed the influence of Leger and Depero and the whimsical memorability of Cappiello. Equally well served was the Fascist desire to develop an image of monumental perfection that was both classic and modern. It began by installing the most advanced German lithographic presses and hiring a brilliant GermanArt Nouveaumaster,Adolfo Hohenstein, to train a staff of Italian artists. Even though there was large scale Italian production of posters, relatively little has been preserved. Indeed, it ultimately proved too radical for Mussolini and the Fascists, who shared its ardent nationalism and disdain for the stagnation of Italian society. Looking for design inspiration? Masters of the Italianfilm posterincludedAnselmo Ballester,Alfredo Capitani, Luigi Martinati andErcole Brini. He created more than 100 designs for Italy's leading department store Rinascente from the '20s through the '40s. After years of collecting, our Gallery presented "The Italian Poster Rediscovered", the first major gallery exhibit of Italian poster masterpieces in the U.S., which revealed the genius of the Italian poster. The Italian genius for style in every field from automobiles to fashion design became recognized worldwide. Poster Print (18 x 24), Vintage Pizza By The Slice Sign Poster Retro Pizzeria Restaurant Cafeteria Decoration Kitchen Italian Food Artwork Matted Framed Art Wall Decor 20x26, Genoa and the Italian Riviera Vintage Poster Italy c. 1931 (9x12 Art Print, Wall Decor Travel Poster), Verona Italy Tourism Travel Vintage Ad Poster Print Poster - 13x19, Milano Italy Cathedral Vintage Travel Poster Print (18 x 24), 2 Vintage Italian OLive Oil Signs; Kitchen Decor; Two 8X10 Poster Prints, Venice Italy Tourism Travel Vintage Ad Poster Print Poster - 13x19, 2 Set Vintage French Classic and Italian Caffe Signs; Two 11X14 Poster Prints, Summer In Italy Vintage Italian Travel Poster Print (18 x 24). It was revealed full force in the arts in 1909, with F.T. Laskoff (1869-1918) was born in Poland and had worked briefly in Paris before coming to Milan. In most instances it retained only one copy of each poster for its collection. Other regions were active as well.Mario Puppo, working primarily for the B&G printing house in Genoa, created wonderfultravel postersand cultural posters in an animated1950s Styleclose to Savignac and Leupin in their playfulness. Campari continued its remarkable tradition of advertising posters through the '50s. View all Italian Posters of the Opulent Age through WWI->. In poster art, spectacular images were now created for the vibrant Italian film industry. CAD ($) It revealed the artist's absorption of French poster art, particularlyCheret, in its playful and carefree depiction of Bohemian life in Paris. EvenLeonetto Cappiello, the young master who emigrated to Paris from Livorno, accepted commissions for Ricordi clients. Bring home wall art to fit perfectly with your room's decor. 1997-2022 International Poster Gallery. By 1895, Ricordi began to create posters for other clients such as Campari, the Milan newspaper Corriere della Sera, and the Mele Department store of Naples. And perhaps most groundbreaking was Turin'sArmando Testa, who created surprising visual combinations for Punt e Mes, Carpano, Pirelli, and the 1960 Olympic Games in Rome. It began by installing the most advanced German lithographic presses and hiring a brilliant German, Though born in Russia of German parents, Hohenstein (1854-1928) understood the Italian spirit so thoroughly that he is often called the "Father of the Italian Poster". EUR () His towering 1896 poster for Puccini'sTosca(10 feet tall) perfectly echoed the melodrama, passion and spectacle of the Italian opera. Currency:USD ($) Yet in its classically rich color harmonies and use of strong diagonals to build dramatic impact, the poster showed traits which would increasingly distinguish Italian poster art from other national traditions. Equally important, a high percentage of poster overruns were destroyed. Its artists Riccobaldi,Codognato, Metlicovitz, Dudovich, Sironi, and de Chirico were the best Italy had to offer. Sign up for our newsletter for exclusive deals, discount codes, and more. The leading poster artists Dudovich,Boccasile, andRiccobaldiall were sympathetic to the ideals of the Novecento. Liquore Da Dessert (Anisetta Evangelisti), Advertisement for Tricofillina Headache Medicine, 1954 Mercedes Fangio Italian Grand Prix Poster, 1952 Italian Starlette on Gilera Motorcycle, Vintage 1957 Italian-Swiss Steamship Poster, Sign up to our newsletter for exclusive offers and inspiration. The two towering corporate clients of the inter-war years were Fiat and Campari. USD ($), Copyright 2022 Fine Art America - All Rights Reserved. By the 20s, Fiat was the largest car company in Europe, and it became the first to open an advertising department. Equally novel solutions were developed in the graphic arts by leading FuturistsFortunato Depero, Nicolay Diulgheroff, and Lucio Venna. Register. Formed in 1922, this group was a reaction to the Futurists, and looked back to the simplicity of pre-war values and Italian tradition. Privacy is important to us. Tragically, the largest remaining cache of classic Italian posters was destroyed in the late '60s when the great turn-of-the-century printer Ricordi threw out its archives to free up warehouse space. 2022 Barewalls, Inc. // The Wall Decor Company. Everyday free standard shipping applies to all orders being shipped anywhere in the U.S. Cappiello and Dudovich were both at the height of their powers, the latter making an easy transition to a powerful Art Deco style. Formed in 1922, this group was a reaction to the Futurists, and looked back to the simplicity of pre-war values and Italian tradition. These discounts are not valid for previous purchases or on purchases of gift certificates, Its artists Riccobaldi,, The other major client, of course, was the state, which commissioned posters for exhibitions, conferences, parades and other propaganda.
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