Why? Let the future make our bonds stronger. And dont worry; the problem isnt with you, your business, or your social media acumen. Did an influencer help promote your brand in a cool way? Check out the below content: 5 Ways to Promote a Companys Anniversary, 1. Because now, more than ever, customers care deeply about how a company treats its employees. In our era of mistrust, wherein customers trust brands less and less each year, youll stand out as a beacon of how things should be done in business and why your anniversary isnt just a celebration of success for one company, but a celebration for an entire community, city, and industry. Before you dive in, though, lets cover a few quick best practices that can give you the leg up in the endless ocean of social media content youre competing with for your customers attention. As the experts on company anniversaries, business histories, and corporate milestones, weve prepared a simple step-by-step path you can follow to know what to post, how to craft your message, how to execute strategically, and the emotional intent you should bring to the table when creating this company-focused social content. #milestone, We have learned so much from you all through this time. #companyanniversary. Youre genuinely invested in your communities, youre a continually supportive force in the lives of your employees, and a longstanding partner to your customers. Not only does it let those people and groups know youre proud of your relationship, but it authentically shows prospective customers how genuinely you cherish the people and communities you do business with. Win gifts at our anniversary party. Socks? Everything I can think of just sounds so braggadocious.. We just cant express our appreciation for your being there. #customerlove, This is a special giveaway. 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Framing some of your celebratory posts around the stories and triumphs of your employees is a surefire win on any platform. anniversary 25th canva explora Ultimately, youre not just celebrating, say, your 25th year as a profitable business. Their stories naturally intertwine with the legacy and history of your company, and putting the spotlight on them shows the world how your brand genuinely cares for its products, people, customers, and communities alike. #celbratinganniversary, Thanks for loving us for so long. 100 years down the road, and so many more to go. Celebrations are our way of thanking you. Journal Of Marketing Research, vol 57, no. This is why visually-rich media paired with a concise to-the-point body of text within the post is the pivotal 1-2 punch your anniversary posts need to capture attention. #togetherness, 15 years of commuting you to the places you want to be. #togetherness, Thanks for being with us all these years. SAGE Publications, doi:10.1177/0022243719881113. #customerlove, The sale that says Thank you! #companyanniversary, Our way of appreciating your contribution.

#companyanniversary. #140thanniversary, We have shared this bond so long. #togetherness, Everyone will get something at our giveaway. Share branded swag and gifts with customers too who doesnt like free stuff? Design fun branded swag to send out to your employees. "Finding High-Quality Content In Social Media". "Neurotransmitter Dopamine (DA) And Its Role In The Development Of Social Media Addiction". Drawing meaningful attention to a company anniversary on social media is hard. Reaching out to editors close to the company and social media posts announcing the anniversary may seem like a given, but thats just scratching the surface. Share the most memorable campaigns or customer engagements from over the years on social. #companyanniversaryidea, 85 years and still counting. Moreover, youre showing your customers that youre a brand that cares about its people and is cognizant of how much of themselves your employees have given to make this milestone possible. We work alongside everyone from family businesses to the Leading Caterers of America and partner with organizations like the ICA, LCA and Catersource. #companyanniversary, Our passion is growing every day, after 75 years. Trust is all that matters. pixbot David Inns, CEO, led the company to raise over $75 million in venture funding in its early years and more recently to acquisitions and partnerships with well-known companies like Lively and Lyft. "Reminder: Customers Care How You Treat Your Employees". The most important part of celebrating an anniversary is thanking the people who made it possible: your employees and customers. Journal Of Neurology & Neurophysiology, vol 11, no. Facebook Groups, shared Pinterest boards, Reddits subreddit communities, and other niche community groups for your city, industry, or product niche can be a great way to draw relevant attention to your upcoming anniversary and tell the story of your companys history. #celbratinganniversary, No strings attached to our anniversary giveaway. Once youre sure your post adheres to the rules, your content can become a great place for meaningful engagement. Think: discount codes, invites to a knowledge sharing event or a free trial of a new product or service that youre offering. What personal experiences led them down this path? #companyanniversary, Celebrating 75 years of designing the future. And by placing this focus back on the customer, you reinforce your brands authenticity and reap the rewards on social media: Higher engagement, greater share rates, and higher click-through rates per post. Are you thinking about a new logo or tagline?

A company anniversary is definitely a milestone to celebrate and is really important to advertise as well. A little bit of thought can go a long way! More importantly, you signal to everyone your workforce, customers, and the communities you serve that youre here for the long haul. Without any concrete news timing with the anniversary, how else can you promote this milestone? #milestone, Ours is a classical love story. This type of promotion should also be reflected on the company pages. #anniversarycelebrations, 60 years of togetherness. For instance, beautiful, long-form, educational infographics and imagery are the perfect fit for Pinterest, but they might not look so great and, thus, get overlooked entirely on someones mobile feed as they scroll by on Facebook. Please wait while we process your request. And we're fun to work with! Burhan, Rasan, and Jalal Moradzadeh. #celbratinganniversary, Your acceptance mad this happen. How do you want your anniversary story to be presented? You see it and earnestly celebrate it as the continually-fruitful result of mutual trust, hard work, and investment in one another. Corporate messaging and flowery language have their place, but not in a celebratory social media post. Before you fire up your Tweetdeck, take some time to get to know the content norms of the various platforms your company is targeting. Your company is turning 25 (or 10 or 50!) #togetherness, You are the most invaluable member of our business. According to Microsofts 2015 study of how the average North American consumer engages with digital content, youve only got a 1.7-second window (at best) to catch the eye of your customer, communicate your message, and make your call to action clear before their infinitely scrolling to the next bit of content. #customerloyalty, 45 years and still our affair is stronger. flyer sjabloon zakelijke conferentie vierkante #companyanniversary, Together we have been making the longest love story and still going forward after 60 years. And then, just as you get started, the doubt and anxiety really set in: Do our customers actually care about this? Plan employee competitions to spark engagement (and User Generated Content!). Your anniversary isnt just a celebration of your success. Youre not alone. Newspaper or magazine clippings from articles published about your brand, Historical images of your companys founders or first leadership teams, Documents, videos, or images from a store or office opening, Before-and-after photos of how your offices or other locations have changed, Photos chronicling the transformation of the community throughout the years, Current photos of your longest-tenured team members or leaders, Documentation of your first sales, first customers, or first store, Old photos from office parties in the companys earliest years, Early design documents for legacy products. I feel like we sound just like every other business with this post. 7, 2020, Accessed 30 Dec 2020. #companyanniversary, Your trust means the most to us. Weve got you covered. Plan internal and external celebrations to thank employees & customers, How to Boost Employee Engagement in a Remote Workforce, started with one product and evolved into a portfolio of products, Advocacy can greatly impact the success of your brand, Considering a Remote Work Strategy? With your tone dialed in, youre almost ready to get cracking on creating your stunning anniversary post. #goingstrong. No matter the media you choose to incorporate into your post, tie the story and history of the media back to your customers and the future youre determined to build alongside them. "Edelman Trust Barometer Special Report: In Brands We Trust?". Tell their stories, how they came to the company, and shine a light on their successes. With this simple yet fundamental shift in focus, you change the tone and emotional feel of your message from one that could be misinterpreted as self-aggrandizing into a message of genuine gratitude to your customers. Edelman, 2020, https://www.edelman.com/research/trust-barometer-special-report-in-brands-we-trust. Do you have a new leader; if so, what do we need to know about them? Like PANs celebration, these suggestions work for company milestones beyond just anniversaries. Owner of Sweet Home Marketing.

Come to our outlets and take any 5 items of your choice free. Advocacy can greatly impact the success of your brand. By adopting this tone, you make your post more accessible and interesting to your current and prospective customers and infuse your post with a bit more authentic humanity that helps drive improved engagement. An Empirical Study Of Image Content And Social Media Engagement". next year and needs some PR around the anniversary, but a momentum release doesnt quite cut it. #companyanniversary. #giveaway, Our association says so much. #customerlove, Our bonding over the years says so much. Moreover, it further proves to your audiences that you dont see your businesss anniversary and, therein, success as a product of your own doing. #milestone, We have gathered a lot more experience over the years. Youre celebrating your staff and leadership that, through their investment and dedication to the business, have helped transform it into a purpose-driven organization that could stand the test of time. With your anniversary post now in a community dedicated to what youre talking about, so youll be hard-pressed to find a more interested group of people keen to comment on your post and ignite a conversation. #anniversaryparty, Celebrating 35 years of trust. And its on this first and most important step where even the best social media managers and content producers can feel a bit overwhelmed. Youre celebrating 25 years of being a part of the community, giving back, seeing it grow and evolve, and being a part of its story.

#companyanniversary, Your confidence in us has brought about this 140th anniversary. Youre celebrating the relationships with your customers, without whom there wouldnt even be a milestone to celebrate. If not, having a dedicated post just to draw attention to those pages and assets is definitely worth the additional effort.

#milestone, A hundred years says a lot. #companyanniversary, No way we can be separated ever. #togetherness. If they feel youre yet another cold-hearted company who treats their customers as disposable, youre brewing a recipe for decreased sales, plummeting brand reputation, and an overall decrease in growth. #companyanniversary, You have made it look easy for us. Come lets immerse you in our anniversary celebrations. This approach to outreach resulted in a CEO profile inXconomy San Diego. #customerlove, Our 120 years celebration with you. So gear up. While its certainly never recommended to go crazy with them, placing 1 to 4 within the body of your post ideally at the very bottom of the post is a great way to get started and helps both your audiences and the social platform better understand the intent of your messaging. Receive our guide, How to Get More Online Reviews for Your Business. "Is A Picture Worth A Thousand Words? Heres a simple rundown that, while not exhaustive, can help you get the creative juices flowing as to which bits of media youll include in your companys anniversary post. Take San Diego-based GreatCall, for instance, a connected health company that recently celebrated its 10thanniversary. And in what order. First things first: We need to choose what the post is going to be all about. . Encourage employees to tweet during the event: photos of people enjoying themselves, quotes from the speaker and shout-outs to the event planner. Thankfully, weve assembled a handy rundown of how you can judge if a potential post will leave its mark on your audiences. On average, posts that contain between 80 to 120 words gain the most attention and engagement on most social media platforms, with Twitter and its 100-character sweet spot being the exception. You are the reason for our celebrations. Li, Yiyi, and Ying Xie. 2008. #companyanniversary, The giveaway you wait so patiently for. If you have the opportunity to share a great story about one of your longtime customers, community programs your business has contributed to, or associations your company is a member of, tag them in the post! #anniversarycelebrations, A gift for all our customers this anniversary. Not sure what compliments your message? Why are they passionate about their field of work? #celbratinganniversary, We cant thank you enough. #beenlong. If youre still not that confident after your research, theres almost certainly someone in your office whos intimately familiar with the platform and what they love seeing from the brands they follow. Our twentieth anniversary with you. #anniversarycelebrations, Finally, the anniversary sale we were all looking forward to.

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