It turned out our production manager had run out of yellow color, and when our supplier told him they had none in stock until the next week, he went to one of our candy stores and asked them for yellow color. Jack are Dec are the creators of Tamalitoz by Sugarox, an artisanal ribbon candy pillow filled with chili lime and sea salt, giving old-school candy a Mexican makeover. None of us are able to achieve success without some help along the way. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? Combining the natural flavor of black cherries from the Pacific Northwest, with their authentically Mexican Chili, lime and sea salt center. The most exciting story is the story of Sugarox Candy Studio. We also spend a couple of hours a week in the warehouse packing orders. We are working on something exciting! There are so many, but honestly, if I had to choose one, it would be the Golden Rule. Find joy in finding out you are not one or the other, but both. How have you used your success to bring goodness to the world? How can our readers follow your work online? Can you share a story about the funniest mistake you made when you were first starting? Can you share a story about that? You never know what your idea can trigger. Can you share a story?
Starting your own business is all-consuming; to have gone at it alone would have certainly ended our relationship, the company, or both. How do you think that will help people? She went on to say that she is battling cancer, and the chemotherapy makes it very hard for her to keep anything down, but she found Tamalitoz, and its the one thing that settles her stomach. Vision- Both know where the goals are and where you are heading. Most orders filled same day if placed by 3:00PM. We had to find a way to get to the USA. It would be an honor to bring some joy to them.
Thank you so much for doing this with us! I think there is beauty in duality, we condition ourselves to be one thing or another, but we struggle with being two things at once. I would be in awe at how they could piece together data and deliver presentations that felt more like poetry than analytics. Match made in Candy Heaven!
So as we are getting ready to start day two, we get a call from our customs broker (see at the time we were still producing Tamalitoz ourselves down in Mexico City). After finding out what happened, we called the lady who introduced herself at the show, and we set everything in motion to transition production over to her. Its called Party of One and is musical heaven. We use interviews to draw out stories that are both empowering and actionable. But in the beginning, we were still learning the ropes and we made many mistakes.
As a part of our series about lessons from Thriving Power Couples, I had the pleasure of interviewing Jack Bessudo and Declan Simmons from Sugarox Candy Studio. It is what makes us who we are.
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With the tangy flavors of Mexico and traditional sweetness from Britain, Tamalitoz was born. No offense to brokers, I am sure there are some wonderful ones out there, but the whole broker thing was not working for us. It was like she was sent from the candy gods to come and save the day. Being able to tell people how we started as a small candy shop in Mexico City, how that evolved into the development of a brand that we could export to the USA, then have that very same business in Mexico crumble due to Covid, while still venturing into the United States has been so successful of a story we often tell ourselves. Patience- Keeping an open heart and mind with each other. To spend time with creative people whose work you admire is always a joy. Jack: My background is in advertising. Initially, I thought that our color manufacturer sold us the wrong color and was getting ready to call our lawyer. The next morning at the show, trying to keep a smile on when all I wanted to do was crawl into a hole and cry, a lady came up to the booth and asked me about Tamalitoz. Can you tell us what lesson you learned from that? All reviews become the property of Mast General Store. Do unto others as you would have them do unto you. I am not a religious person, but I do feel that by being kind and patient with other people, it makes your day flow better. It wasnt the first time we got an email from a fan, but this time it was different. Some of the most intelligent people I ever met were Planners. So in the words of my spirit animal, Carrie Bradshaw, and just like that I decided to leave advertising and start a candy business. So, so pretty and heartfelt. Tamalitoz, the brand we launched in the USA, consists of ribbon candy pillows made almost exactly as centuries ago in Europe, but we gave it a fabulous Mexican makeover. They have to know that you are there to help them because you acknowledge that you need them much more than they need you. The American Academy of Pediatrics recommends that children ages 5 and younger should not be given hard candies or gum due to the potential for choking. It turned out she is a co-packer and told us that when we were ready, she could help us with production and let us focus on building the business. You have to be on top of your game, pitching your product to whoever passes by because thats where all the big retailers go to scout new products. What do you think makes your company stand out?
We want to make sure you know: For sure we will write a book about all this one day. People laugh at Dec and me because as part of our routine, we will personally deliver candy to a couple of the HEB grocery stores that we supply to. It was quite an experience to visit one of our shops. So just by being out there, we bring good to the world in one way or another. It is important to mention that at the time we could not afford to work with a co-packer. The candy was being produced by Sugarox Mexico, and Sugarox USA was selling it. Leaders cant lead without a team, and the best way to gain the trust of your team is to show them that you are right there with them. Can you share the most interesting story that happened to you since you two got married? We embrace the imperfection of each candy, they are never uniform in shape or color, and we love that about Tamalitoz. Being an Account Planner is a big deal. She offered to produce the first run and sell it to us as we needed it. When it would happen, I would take the opportunity to show customers how the slightest error can make us destroy a 20 lb batch of candy. I will be greedy and say I want both of them over for breakfast. So for the last month or so at our house, we have either Brandi Carlile or Sam Smith playing, and there is this one Brandi Carlile song where both her and Sam sing. Select one of our locations. You will be notified when your order is ready for pickup. We are still perfecting the flavor and consistency, but bringing Tamalitoz to a group of people concerned with their sugar consumption is very exciting.
We recommend that you do not rely solely on the information presented here and that you always review labels, warnings, and directions before using or consuming a product. Later on in the evening, I get an email from a very angry customer saying that her child had almost choked on the silica pouch that was in the bag and she herself was considering taking legal action against us. So we have our booth, getting ready to start the second day of the show. So picture this, Dec and I are getting ready for day two of the Sweets and Snacks show. When everyone strives for automatization and technology, where efficiency and the bottom line are kings, we take a different approach.
It is also hard to separate our personal lives from the business, so most of our couple stories involve the business one way or another. In a role with overwhelming responsibility, you are accountable for the strategy of your clients brand. We could end toxic versions of naughty and nice and embrace our naughty and nice. Then we started thinking about what could have possibly gone wrong that they found a color that was not listed. Can you share how that was relevant to you in your life? Can you please give us your favorite Life Lesson Quote? What are the 5 Things You Need To Thrive As A Couple? What she did at that moment would be a game-changer for us, she truly was sent to us by the candy gods and had it not been for her, we would not be here today. I am not sure I feel confident enough to give other CEOs advice; I still feel like I am at the taking advice stage lol. This made our customers realize how much attention to detail is involved in candy making and helped justify our premium price tag. I asked her to find out where we could send some cases to the nurses to thank them for being there on the front line. This happened right at the start of covid when we were all terrified and things shut down.
Proud to be serving some Chicano Candy Realness! I never would have thought I would end up owning a candy business in the United States, but love the way my life has taken a sweet and unexpected turn. Each batch of Tamalitoz is hand-formed; the machine we use today to cut the Tamalitoz into their characteristic shape resembling a tiny tamale is the same machine we had in our first candy store in Mexico. DISCLAIMER: You are advised to consult actual product packaging and materials as they may contain more and different information than what is shown on our website. Mast General Store assumes no liability for inaccuracies or misstatements about products contained in our stores or on our website. You are people of great influence. We wont go into that much detail as its still a work in progress, but we are developing a line extension of Tamalitoz using organic tapioca fiber. See our Terms of Use for details.
For additional or more comprehensive information about a product, please contact the manufacturer. Are you working on any exciting new projects now? The thing with candy is it is very temperamental; the slightest mistake will cause your batch of candy to crystalize, halting the process to a grinding stop. Before taking the plunge and starting our candy business, I spent 15 years at advertising agencies. She heard our story, and she told us that she believes in us and our candy. We love that Tamalitoz looks and feels like something made 200 years ago in England.
We kept in touch and sent her a ton of Tamalitoz to help get her through her treatment. In his mind, he was solving a problem, and he never expected that the FDA or anyone would find out. They have minimum production runs and had we agreed to do a minimum run, that would have drained our bank account. Thank you so much for joining us. So we got the call from the broker, and she said, Guys remember a couple of weeks ago the FDA came in and took some samples of your latest shipment, well the results of the samples came in, and they are putting your latest shipment on hold because they found a coloring that is not listed on the ingredients panel. This was a huge problem, as 100% of this product had already been spoken for, and we were going to have to let our customers know that there is an issue with their candy. Of course, we sold candy, but it was made in-house where people could come in and watch our candy artisans make a batch of candy from beginning to end. It is the least we could do. But running a business and being in Mexico is impossible. Lesson learned. I was horrified and embarrassed when this happened, I wanted to give our customers a show, but when you ruin a batch of candy, it feels like you wasted their time. Tamalitoz is sweet and spicy; wouldnt it be great to champion our own personal sweet and spicy.
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